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Essays 571 - 600

A Case Analysis of the Madcap Microbrewery

marketing, the marketing mix, the product is sound; producers continue to work on place. Price still has not totally settled out,...

Hurricane Island Outward Bound School Marketing

outside the boundaries of the United States, and certainly outside the boundaries of Maine. At present, the Hurricane Islan...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

Review of Two Marketing Articles on Branding

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

China and Microsoft

revealed that Microsofts Foxpro by far led its class of software programs in the PRC, accounting for 65 percent of its class. Thi...

Crawfish Seasonings' Marketing Plan

It could be said that the product would be the seasonings, and that would be true. But in this case, were selling more than simple...

Indonesia and Philip Morris Tobacco Company

Marlboro itself is the best-selling brand in the world -- the "Marlboro Man" represents the mystique of the American West, rugged,...

Case Study Regarding Bair Hugger

blankets are heavy. The provision of warmed with infrared lights does not have the weight problem, but this is less suitable as th...

Domestic and International Marketing

"two nationalist and one globalist approach" (Ravenhill, 2001). The first approach was for the government to bail out the compani...

Grand Strategy of Caterpillar

not allowed to sit on the board of directors (which cost Barton two potential allies in former CEOs Fites and Schaefer). The downt...

Case Study of Coca Cola

a brand, and the segments attracted will be the same across the national divides (Levitt, 1983). This may also be seen as a risk s...

Case Study on International Exchange Rates and Interest Rates

In five pages a student submitted case study examines borrowing on different global markets that have different rates of interest ...

Mexico's Wal Mart and Multinationalism

In six pages this paper examines multinational enterprising in a case study of Wal Mart's entry into the Mexican market. Seven so...

Case Study on the WWF

In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...

Direct Marketing and IT's Influence

In thirty two pages this paper discusses relevant topics and cases in this examination of how direct marketing has been affected b...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

Marketing Communications

In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are ...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Case Study on a Tractor Company's Export Planning

In five pages this report considers a student submitted case study regarding export markets for reconditioned tractors and future ...

Comparative Analysis of Consumer and Business Marketing

In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Cari...

Consumer Market Supply and Demand

In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

U.S. Market Positioning of Land Rover North America

In eight pages this paper examines LRNA as presented in Harvard Business School Case Study 9 596 036 regarding U.S. market positio...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

City Marketing Planning

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re...