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Essays 511 - 540

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Business and Environmental Ethics

trouble the environment has been in for a long time directly because big business. Decades and decades of misuse, exploitation an...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Overview of Human Capital Management

important link between a companys financial well being and its work force. Human Capital Management and What it Is Before d...

The Black Experience Captured in the Plays of August Wilson

Black experience in Chicago in the 1920s we see realistic dialogue and we see how the black musician is clearly being exploited by...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Ethics and Corporate Social Responsibility

but also giving store workers paid time off to perform community service work. The Chubb Group of Insurance Companies practices w...

Triple Bottom Line Commitment of Dow Chemical

the status quo so that they can continue to gain positive financial results from the activities that have given them positive fina...

Welfare, Motivation, and HRM's Role

as was first presumed by Adam Smith and then put forward in the theories of Taylor in his models of scientific management. This wa...

Triple Bottom Line Focus of Dow Chemical Company

established by the Federal Trade Commission (FTC) in first divesting other businesses before the FTC would give final approval for...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Use of the Critical Essay to Illustrate a Point

The modern student must be able to effectively examine critical essays to determine their validity. This paper examines such an es...

Koreans and Business Communications

In a paper consisting of five pages interpersonal communications between Korea and the West are examined in terms of how this will...

Understanding Triple Bottom Line Management

This 5 page paper discusses the concept of the Triple Bottom Line, a method that measures the performance of a company using three...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Twenty First Century Outlook for the Personal Computer Industry

In a paper consisting of seven pages computer pricing and its industry implications are discussed with the end of 100 percent grow...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

WHOLE FOODS - AN ANALYSIS

Discusses Whole Foods' core values, and if/how they impact the company's bottom line. There are 5 sources listed in the bibliograp...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Transparency International Corruption Perception Index

end of the scale, of course, are the most corrupt countries. These include most, if not all, Muslim-majority countries! Somalia a...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...