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Essays 31 - 60

U.S. Pizza Market Strategic Pricing

strategy with the need for specific goals to be recognized. To understand the position of the Pizza industry the student should ...

Pricing Strategy of British Gas

a need for a company to understand what the result on any price increase or decrease will on both the sales and the total revenue ...

Student Submitted Pricing Strategy Case Study

reduction of the overall cost of each car as more are produced as the fixed costs are divided by the number of cars made. For exam...

Pricing Strategy and Price Elasticity

Ps are superfluous. When the product is sound, however, price will be important as well. Goods and services can vary in their qu...

Bayesian Design and Flanking in a Price War

In five pages this article is discussed in a consideration of the Quebec Grocery Market chain and an examination of the Bayesian D...

A Skiing Industry Analysis

In five pages the issues relevant to the skiing industry are examined including causal factors of rising stock prices, weather con...

Price Setting and Pricing Strategy

In five pages this paper features a fictitious AIDS drug marketing company in a discussion of price setting and pricing strategy. ...

Pricing Strategy and Price Elasticity II

Ps are superfluous. When the product is sound, however, price will be important as well. Goods and services can vary in their qu...

Case Study of Ineos Cholr

of a division, on the top of the division is the percentage change in the quantity demanded, (the percentage change in the number ...

The Economics of Oil

looking at the macroeconomic impact of oil during the oil shock of the 1970s and the more resent oil crisis the highly complex inf...

New York Life Insurance Company

market, one market that has avoided this, so the strategy suggested in expansion into China, whewre there is a different economic ...

Church & Dwight; Arm and Hammer Grow Up - A Case Study

by Church & Dwight are similar those faced by many other companies; how the company should proceed and develop strategy in a chang...

Hotel Chocoalt; Examination of a Small Business

since 1993, set up by Angus Thirlwell and Peter Harris. The original concept of the company was to provide an alterative to the tr...

A Case Study Concerning the Move to Electronic Patient Records

The aim is to change the NHS culture to an information culture that will maximise recourses through an appropriate infrastructure....

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Proton

slip has been occurring without any reversal despite a high level of help over the years from the Malaysian government, including ...

Assessment of Gucci

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

Background Information on GE

and Coffins companies expanded, but it soon became apparent that it would be difficult for either company to the alone, relying on...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Lazard and the Investment Banking Industry

several management models to look at the industry. Following this an investment bank can be used as a caser study agisnt this envi...

Pricing Strategy for Alma Products Inc.

higher price. However, this may also be difficult, as higher priced products will take longer to establish market share, this is a...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Channel and Pricing Recommendations for a New Commercial Services Firm

the market are prepared to pay a premium. In the case of the oil change service this may be a new and differentiated service, but ...

The Differentiation of Emirates Airlines

various characteristics such as the range and variety, the quality of the product, the features such as the use of brand names as ...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....