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Essays 151 - 180

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Internet Banking and Traditional Banking

e-banking the banks are merely moving the technology to the customer level. However, these are very different systems and need to ...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Marketing Defined

100th package of Microsoft Word(r) certainly was not the $500 it sold for at retail in the early 1980s, but rather reflected the i...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ...

Fuji Bank and the Banking Industry Crisis of Japan

In eight pages this paper discusses the banking system crisis of Japan in a case study of Fuji and its optimistic recovery prospec...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Journal of Cleaner Production Marketing Plan

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

The People's Banker A.P. Giannini

A discussion of U.S. modern banking pioneer Amadeo Peter Giannini is presented in this report consisting of five pages and include...

Bank Profits and Banking Technology

In five pages the increasing reliance upon technology and the resulting increase in bank closures are examined in terms of several...

Market System and the Federal Reserve Bank

In five pages this paper examines the Federal Reserve Bank in a consideration of the market system and the role played by central ...

Bank Comparison Analysis

they be considered rare. Charter One would be unlikely to make any such loan commitment, even if it had the assets available to d...

Paper Money's Future and Electronic Financing

TRANSFER Money, a form of tradable currency and "common article for bartering" (Merriam-Webster, 1998, p. PG), is critical to est...

Banking Regulation and Auditor Independence

In a paper consisting of ten pages this paper examines efforts to assure auditor independence through SEC rule S7-13-00 and the ba...

Construction Industry and Part Time Employment

In fifteen pages Australia's part time labor market is examined with the construction industry's labor market also generally discu...

A Financial Institutions' Overview

In twelve pages this research paper considers both American and worldwide financial instutions and emphasizes regulatory control a...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Birth Defects and Vitamin A Overuse

In five pages this paper discusses how birth defects including those involving the cranial neural crest and retinal issues can be ...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Market Trends, Forces, and the Aerospace Industry

a discussion of what is likely to happen to this industry in the future. Though the literature is divided, most experts agree that...

Communications Professional's Role

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...