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Essays 1021 - 1050

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Business Writing, Car Buying, and Letters of Transmittal

In sixteen pages a business writing report concentrates on a new car purchase and transmittal letters that will assist consumers i...

History of the Chevy Corvette

In six pages the Chevrolet Corvette Stingray is examined in this historical overview of what it reveals about consumer behavior an...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Manufacturing and Activity Based Costing

In this paper consisting of nine pages the effects of activity based costing in terms of a distribution system are observed from t...

Bringing the Gap That Exists in Pharmacy Communications

In eight pages the communications problems between consumers and pharmacists are discussed in this report that considers how this ...

Ice Age Men' Symbols and Art in David Crowley and Paul Heyer's Communications in History

In seven pages the first chapter of this text is examined in an overview and then applied to a discussion of communications as per...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Overview of Cable Modems

Cable modems are considered in terms of history, cost, consumer price, speed, competition, and technology in this ten page overvie...

Overview of the Uniform Computer Information Transaction Act Law

An overview of this proposed law and its impact on America's corporate sector and consumers are presented in a paper consisting of...

Antitrust Case of Bill Gates and Microsoft

In five pages this paper examines the federal government's antitrust suit against Microsoft and its founder Bill Gates in a consid...

Overview of Mercury and Its Impact

In six pages this paper discusses mercury in an overview of its history, uses, and consumer impact regarding seafood's levels of m...

Home Social Environment and Juvenile Delinquency

This paper consists of twelve pages and two chapters regarding the social environment provided by the home and its impact upon juv...

The Issue of Child Labor

5 pages and 10 sources. This paper provides an overview of the issue of child labor and its use in many different countries. Spe...

Going to Law School by Harry Castleman and Christopher Niewoehner

In five pages this report reviews the book's first few chapters in order to examine what valuable personality characteristics a la...

Jonathan Kozol's Amazing Grace

In this analysis consisting of five pages the way in which the nation is treating its children as represented in Kozol's text is d...

Chapter Summary of The New Portable MBA

In twenty pages each chapter of this text is summarized. Five sources are cited in the bibliography....

Analysis of Household Consumer Waste

In eight pages the environmental repercussions of household consumer waste are considered in an examination of concepts, definitio...

Nicomachean Ethics by Aristotle

In four pages Chapter 4 of Nicomachean Ethics' Book II is examined in terms of developing an argument supporting Aristotle's conte...

Chapters Two and Four of Utilitarianism by J.S. Mill

regarded as being little more than attempting to keep a pig satisfied. Because man has the intellectual capacity for reason, he s...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

Kean College Consumer Satisfaction Study

In nineteen pages Kean College 1995 surveys of college students regarding their school attitudes are analyzed in terms of data exa...

Global Marketplace and How it Impacts Americans

In five pages this research paper assesses the daily impact of the international marketplace in a consideration of availability of...

Is Automobile Safety Too Overprotective?

In five pages government mandated automobile safety standards are examined in terms of consumer impact from economic and self dete...

Chapter Overview of Undaunted Courage by Stephen Ambrose

In nineteen pages a review of each chapter featured in this historical text by Stephen Ambrose is provided. There are no other so...