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Essays 91 - 120

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

The Hotel Industry and the Importance of Human Resources

science of human resources is critically important. For this reason, Hilton Hotels and Resorts, an international chain of high qua...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Hospitality in Homer’s The Odyssey

home, as though they own everything. One would perhaps expect Penelope, or Telemachus (the man of the house so to speak), to ins...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Financial Services in a Global Context

billion passed through the hands of currency traders in New York, London and Tokyo every day. By 1995 daily turnover had reached a...

Budgeting Process and Uses

year. The sales department needs to be the most accurate in its forecasting for the future, for all other departments needs will ...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Security In Hospitality For The Guest

being paid to privacy and significantly more to protection. "Some privacy concerns went out the window after September 11. But, t...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Measuring Service Quality

research into the way service should be provided and measured to ensure there is alignment of the service given and the customers ...

Arthur Hailey and his "Hotel"

know what hes doing in the room, Milne thinks fast, pretends to be drunk, and insists that its his room: "This s 614?" he slurs; t...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Hospitality Industry and Safety

enjoy themselves. They do not want to worry about safety, which is why the industry must prevent the worst from happening. This ta...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

UK's Small and Medium Hospitality Business Strategies

compete. Basic strategy theory indicates there are two major ways of competing. Michael Porter has considered the way in ...

Global Hospitality Industry and Human Resource Management

but in the service industry as it reflects on the quality of service received by the guests (Lucas , 2004, Korcynski, 2002). Howev...

Dunning's Eclectic Paradigm, the Hospitality Industry, and Internationalization

1995). The first are ownership advantages. The ability of resources to be used more efficiently where there is enforceable owners...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...