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Essays 151 - 180

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

King Arthur and Henry II, Comparing Two Films

such as Eleanor of Aquitaine ("History," 2012). Arthurs pride interferes with his sense of compassion when he sees Lancelot and ...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Dietary Corn, Glacier Crisis

essay "Chronicles of Ice," Greta Ehrlich describes the characteristics and life cycle of glaciers, offering an overview of the con...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Shakespeare and Jonson and Elizabethan Clowns

This essay pertains to William Shakespeare's "A Midsummer Night's Dream" and Ben Jonson's "Every Man in His Humor," and how each p...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Lewin's Three Stage Model of Change

The writer outlines the change model developed by Kurt Lewin, which is soemtinmes, referred to as the ice cube model. The use of ...

Why Evolution is True

This essay summarizes Chapter 1 and Chapter 5 of Jerry Coyne's 2010 book, Why Evolution if True. There is one source listed in the...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

“Keeping Promises: What Is Sovereignty and Other Questions About Indian Country”

the United States, the problems facing Native Americans remained essentially be the same but instead of dealing with a European ba...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Guinevere and Lancelot/Their Love in 2 Films

no adultery, save for stolen kisses, which of course are observed and thereby cause conflict, anguish for Arthur; exile for Lance...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

“Economic Implications of Evidence-Based Prescribing for Hypertension: Can Better Care Cost Less?”

the least. Health care has changed dramatically in the past couple of decades. Numerous factors interplay in that change. One o...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Chapter Summaries of Managing the Information Technology Resource by Jerry Luftman

then goes back and discusses each level of the five level conceptual framework and how the six criteria apply to each one. For exa...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Concept of Individualism

and what is the problem with it? Individualism is "the degree of individual or group orientation" (Bing, 2005). It "refers to the ...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

The American Dream as Embodied by Benjamin Franklin

commission to go to Europe to buy supplies for a new printing house, but was abandoned when he got off the ship (Kindig, 2006). A...