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Essays 121 - 150

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Millennium Dome's Downfall

In eight pages this paper applies a PEST analysis to support the argument that the Millennium Dome mistakenly positioned its targe...

Marks and Spencer' Analyses

In five page a strategic consideration of Marks and Spencer includes PEST and SWOT analyses along with an examination of internal ...

Performance Case Study of Dial Corp

In eleven pages Dial Corp's performance is assessed through such tools as Porter's Five Forces model, PEST and SWOT analyses, with...

Supplementing the Porter's Five Forces Model with a PEST Analysis

In five pages this paper examines how the Five Forces Model developed by Michael Porter can be supplemented through the use of a P...

Starbucks Case Study

include the provision of a work environment where employees all people are treated with dignity and respect; for diversity to be e...

Writing a Business Plan for a Roller Rink

meet a demand or create a demand. This means that any idea needs to be examined for viability. The first stage of a business plan ...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Marriott International's Competitive Advantage and Strategy

In fourteen pages this paper discusses Marriott International's strategies to maintain its competitive advantage with PEST and SWO...

Analysis of Business Models

In seven pages macro and micro environmental models as they pertain to business are analyzed in terms of accuracy, operation, and ...

New Dawn Drilling Case Study

that are used. The information is accumulated locally, put into Excel spread sheets and sent to the head office where it is input ...

Strategic Planning

socio-cultural factors, and technological factors (Marketing Teacher Ltd, 2009). One of the most commonly-used tools to analyze th...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Bubbles and Doughit Case Study Analysis

the public eye or not. In fact, the way a company is perceived by the public, whether true or not can determine whether it is suc...

Strategies of Dyson Limited

the internal strengths in exploiting these opportunities while avoiding internal weaknesses and are more likely to gain competitiv...

PEST and SWOT Analyses of Starbucks Corporation

but it is the first of the type to be seen in the US in this type of format. The innovation was unique, and the concept was formed...

External Commercial Environmental Tools of Assessment and Analysis

In this way the changes that are made can be planned to minimise the negative influence and reduce their impact as well as...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Marketing PET Flake

emerge as PET flake This PET flake material becomes destined to take a new form in items such as bags, pouches, tote bags, suit c...

The Water Market

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

HSBC in China

exercised is reflected in the commercial environment. In 2001 China joined the World Trade Organisation, as part of that agreement...

PEST Analysis; Centralizing a Trade Finance Department

World Trade Organization members. This makes it more viable for a centralized trade finance department to be created. There are ...

Assessing the Culture of the Company through News Articles Applying International Management Cultural Dimension Models

cultural influences. Looking at the background of both these countries there are similarities and differences which will help plac...

Controversial Management of Shell Oil Company

In five pages this paper examines the organization's controversial management approach that includes learning and bureaucracy and ...

Crown Cork and Seal Case Study

also reflected in 44 percent declining profit margins between 1968 to 1975 for the current industry. metal containers are also con...

Planning for Challenges at BA

in the long term (Gulf Daily News, 2009). Other areas are seeing other political changes which are also impacting demand for air t...

Influences on Long Term Healthcare in the US; The Case of Cathedral Rock Corporation

Florida senator Mel Martinez who has introduced the Senior and Taxpayers Obligation Protection (STOP) Act (S. 975) in May 2009 (An...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...