SEARCH RESULTS

YOU WERE LOOKING FOR :Book Review of Theodore Levitts The Marketing Imagination

Essays 571 - 600

Literature and the Use of Newspapers

Frank Norris, who was working for Doubleday, helped Dreisers first novel, Sister Carrie (1900), to be published....Dreiser continu...

Stephen Ponder's Managing the Press

persuade the public in many ways. But, this could only be done through a certain amount of control over the media, something that ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Harvard Business Review's 1990 Article 'The Core Competence of the Corporation' Reviewed

that also has not made the effort to identify and enhance its core competencies. This is one route to losing competitive advantag...

Arthur Paul Boers' 'Never Call Them Jerks'

in the end of his first chapter Boers leaves the reader with an even deeper understanding of the purpose of the book, stating, "An...

A History of the Holocaust by Rita Steinhardt Botwinick

which occurred in Germany after the horror had ended. Many questions are provoked by the work and some of these are posed by the...

Presidency of Teddy Roosevelt

the people", and that it was his responsibility and obligation to act on behalf of what was good for the nation - using whatever l...

Waldo E. Martin Jr's Brown v. Board of Education A Brief History with Documents

related to this trial. He states, "Indeed the legal cases that have influenced the status of the African Americans historically ha...

Time Travel Possibility

The common perception is that if time travel were available then the time traveller may go back and the prevent tragic events occu...

Ellen Lewin's Lesbian Mothers Accounts of Gender in American Culture

And, by presenting the reader with both sides, so to speak, a reader cannot immediately start stereotyping the results as they app...

Itah Sadu's “Christopher, Please Clean Up Your Room”

will not clean his room, no matter how much he is told to do so. The room gets so out of hand that the two goldfish he owns begin ...

A Review of The American Privateers by Donald Chidsey

or her to make allowances for the various aspects of the book that seem somewhat sensationalized or overblown. It will also serve ...

Teddy Roosevelt's Autobiography

belief in a strong and efficient National Government and Jeffersonian in their belief in the people as the ultimate authority, and...

Robert Cialdini's Influence The Psychology of Persuasion

the society has done well with this product and everyone will need one. Another term, scarcity seems to indicate that it is an app...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

The Bulwark by Theodore Dreiser

internal and spiritual questions about mankinds purpose. Though the truth is reported to set one free, as a writer writing about ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Douglas Bond's Mr. Pipes Comes to America

hymns that were written during that era (Wheeler). Each chapter in the book discusses a different hymnist (including John Calvin ...

Yuri Tanaka's Japan's Comfort Women

most perceptive reviews of the book is by Narrelle Morris; between his work and Tanakas own words we can examine the book critical...

'Progressive' US President Teddy Roosevelt

ideals were perhaps grand and a bit idealistic as seen in the following: "Government should promote and, if possible, provide grea...

Angela's Ashes

the 1940s when McCourt was a child and young adolescent. It is a story that speaks of how hard it was growing up with no one who t...

Theodore Roethke 'Poetic' Evolution

looked at the human experience through natures eyes. The landscape was Roethkes own life, and his experiences were the word pictu...

Early Modern Europe as Portrayed by Theodore Rabb in The Struggle for Stability in Early Modern Europe

Modern Europe, 2001). Religious belief went hand in hand with nationalism and politics, with the result that war ensued (Early Mo...

A Review of The Jungle

will find the hope that America said it could offer, but also the realities that make a capitalistic society oppressive and degrad...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

A Review of The Mystic Masseur

humorous realities. For example, we have the Great Belcher, whose words are sometimes nothing more than a burp. This is humorous, ...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

A Review of Dr. Tatiana's Sex Advice to All Creation

understanding of natural selection. Sometimes, as a result of my research, I have come to conclusions that are different from the ...

Holding the Line

The writer examines the Barbara Kingsolver book Holding the Line, which discusses the 1983 mining strike in Arizona. The book reve...

Reactions to Night by Eli Wiesel

In three pages the reaction to Wiesel's powerful book is considered....