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Essays 391 - 420

Analysis of Starbucks

The writer looks at Starbucks to assess their potential for further growth and success in the future. The firms background is exa...

Assessment of Lexington, MA, for Business

The writer looks at the central business district located in Lexington, Massachusetts. The area is assessed with the US of a SWOT...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Examination of E-Devices

E-Devices is a new firm that provides for machine to machine (M2M) communication. The writer answers five questions based in the e...

Starbucks Case Study

internally and externally within its environment is understood. To analyse the company, at the position it is in the case study, a...

Assessment of McDonalds

fast growth without the need for large amount of capital investment. Active highly differentiated marketing supports both the comp...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Determining A Future Strategy for Skype

while it competes with a number of firms, in the fastest growing market; the mobile apps market, Skype has become the dominant pla...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

An Analysis of Major Airline

This report investigates US Airways. It, in fact, provides a SWOT analysis, strengths, weaknesses, opportunities, and threats. The...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

PepsiCo

lifestyles are referred to as "smart spot" eligible products. These products "meet authoritative nutrition statements set by the N...

BANK OF AMERICA: ANALYSIS

is good news for consumers - and helps when it comes to developing and maintaining a competitive advantage. * Diverse products. H...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Mission, Vision and Macro Environment Assessment for s Start Up Ethnic Restaurant

also be the need to provide a high level of service. The restaurant staff will be viewed as internal customers, with the developme...

Reaction Strategies to SWOT Factors for Southwest Airlines

the low cost position. With a differentiation strategy the technological development and increased facilities on-board may be leve...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

A Product to Aid with the Cessation of Smoking for Greece and Namibia

looking at the distribution strategy and the financial projections. 2. Product Description The new product is a product combine...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

APPLE, SWOT STRATEGY AND COMPETING

A "revolutionary" distribution system that continues to stimulate demand for Apple products (Epperson, 2012). Apples distribution ...

Strategic Analysis of the GAP, Inc.

well-handled. The company has managed to break apart its operations into a number of directly targeted brands, each one utilizing ...

A Career In Marketing

Competition levels are very high, and with many new graduates and the need to cut costs many firms have reduced on their graduate ...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...

A&W

with the use of tray boys (A&W, 2006). In 1922 Roy Allen took on a partner; Frank Wright, it was using the initial of their surn...

Cooper Lighting

time as increasing sales. Different brands also allow for different t associations to appeal to divergent target markets. There is...

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...

Strategy Questions

to employees on a shop floor. This is a very versatile tool that can be adapted to any company in any industry or be targeted towa...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Adidas—Will Restructuring Its Business Line-up Allow It to Catch Nike?

and moves from strength to strength as in 1996 the brand supplied a total of 6,000 athletes at the Olympics from a total of 33 cou...