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Essays 151 - 180

4Ps Marketing Mix

asserted that the elements of the marketing mix were interdependent and each is equally important in the marketing plan (Borden, 1...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Not for Profit Organization Marketing

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

Globalization and Australia

implement them, however. In late July 1999 senior officials of the member economies of the Asia-Pacific Economic Cooperation (AP...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

Redwood Coast Fitness and Wellness Spa Marketing Plan

goals of the marketing program; an action plan that features a marketing mix and appropriate activities; a discussion about budget...

Student Case Study Assessment of Vanguard Funds

study are questions in respect to how marketing can be done, the benefits of frugality, and the power of differentiation. Another ...

iMac Computer Marketing

selling of this product and it is targeted to novices. The iMac was made for the Internet. It is a computer designed with the net...

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

Guilt and Motives in the Case of Lizzie Borden

was struck repeatedly with an axe-like instrument until his face was unrecognizable" (Goldman, 2003; Dorfman, 2001). The original...

Hartmann Luggage Case Study

and not for such things as campground maintenance, campground improvements, etc. However, that word did not get passed clearly to ...

Levi Strauss and the Denim Industry

environment ,may be analysed though the 4 Ps. The actual product we can see are premium priced and are competing with other maj...

Organizational Evaluation and the 4Ps Marketing Mix

an ordinary drivers license, a commercial driver permit or a motorcycle endorsement, the NJDMV provides assistance in those areas....

Foreign Direct Investment in Japan Proposal

low rank in foreign direct investment in the country has been due to cultural, legal and economic barriers (Jadallah, 2002). Japan...

Lawn Product Case Study Marketing Analysis

is rare and something that no one would worry about anyway. In any event, in order to evaluate the concept of marketing and just ...

A JetBlue Marketing Analysis

for the good of the company that they owned for the most part (2002). It is clear that United took these steps because it had to, ...

Marketing Mix and its Importance

may be of variant importance. It is only by understanding the variables and how they impact on the marketing mix that we can start...

Marketing the Bowflex Machine

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

Southwest Airlines' Australia Expansion Proposal

five consecutive annual Triple Crown awards (Southwest, 2002). The Triple Crown is: Best On-Time Record, Best Baggage Handling, an...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

Was Lizzie Borden Innocent or Guilty?

In seven pages this paper assesses the guilt or innocence of Lizzie Borden in the murders of her father and stepmother based upon ...

Internet Marketing and TQM

In seven pages this paper discusses marketing mix as it relates to the Internet and also considers how to implement Total Quality ...

Mountain Bikes and the Rebirth of Schwinn

In seven pages this paper chronicles the fall and subsequent rebirth of Schwinn thanks to mountain bikes in a consideration of its...

Pavlovian Conditioning and the Marketing Mix

In six pages this report considers the connection between the marketing mix and classical or Pavlovian conditioning. Eight source...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Ford Motor Co. Marketing

sales has been problematic, Fords former management believed that truck sales could carry the company until it could hit on a desi...

Case Study of Eddie Bauer

In seven pages this company is considered in a case study that considers its past, its acquisition by Spiegel, and evaluates its m...

Hartmann Luggage Case Study

been growing over the past several years. The local population contributed an abundant supply of skilled and semi-skilled labor t...

Murder Investigation Comparisons of the Lizzie Borden and O.J. Simpson Cases

in which Lizzie Borden was accused of the brutal murder of her father and stepmother. Lizzie Bordens trial occurred in 1893 (Eato...