YOU WERE LOOKING FOR :Brand Marketing Techniques
Essays 541 - 570
expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...
This research paper offers an overview and summary of a study, conducted by Brand and colleagues in 2008, which explored the issue...
other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...
his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...
$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...
The writer takes a broad look at the way that the use of the internet has impacted across the global interdependent with the prog...
a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...
a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...
This analysis focuses on the W Hotel, Lexington Avenue, New York City and discusses its current ranking in that city's marketplace...
In eight pages the Coumadin anticoagulant brand is compared with warfarin sodium, its generic counterpart with the conclusion bein...
The writer examines the usage, origin and contraindications of the drug albuterol, which is branded under the name Proventil but i...
This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...
In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...
In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...
also accompanied by style. The brand also has a number of logos and recognized styles that link in with the firm, traditions and q...
technological innovation and a certain degree of "hipness" that is ultimately perpetuated more by image than by the particular mer...
in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...
are not to make an immediate move to another team, but to become inactive for a while before moving. Currently the team are in the...
their profit margin even further. The company subsequently closed its US plants and contracted with a firm in India for production...
a countrys national export strategy, particularly in regards to developing and transition economies (Redefining tourism). Sources ...
says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...
each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...
company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...
chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...
Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...
automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...
The writer compares the generic drug ibuprofen with its branded equivalent. The writer also discusses the drug Synercid. The paper...
The writer examines some of the reasons for the success of Dell, including brand recognition. The paper is three pages long and th...
In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...
homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...