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A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

Techniques in Advanced Marketing

This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques ...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Exam Revision Preparation

Outline the topics to be covered in the exam and note necessary materials to be reviewed at each point in the outline; 6. Create ...

Overview of the Gus Giordano Jazz Dance Chicago

company (which took on the name Gus Giordano Dance Company) was televised live frequently on WTTW-TV, which was Chicagos public te...

Abbreviated Paper on Research Techniques

Genital Mutilation : A Guide to Laws and Policies Worldwide chronicles forty different cases of female genital mutilation, the ove...

Analysis of Gareth Morgan's Images of Organization

monitoring employee performance it can be determined whether appropriate work procedures are being followed and that the desired r...

Therapy: Alexander Technique

is not. It is not a form of relaxation or a set of exercises to improve posture. Neither is it an alternative therapy; although ra...

Ventilating a Burning Building

and allow clean air to enter (Fundamentals of fire fighter skills, 2004). Effect of Ventilation The effect of ventilation is to ...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

The Conduct of Life by Maria Irene Fornes

off water. There is a visceral nature to her work; one that looks you right in the face, and asks "whatta you gonna do now tough ...

'Tent Worms' and Tennessee Williams

In three pages this essay discusses this short story by Tennessee Williams in an analysis of techniques....

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Post 911 Fighting Fear and an Example of Narrative Writing

On the other hand, if the attack is primarily intended as a background setting from which the main character extrapolates their ow...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Branding in the Chocolate and Confectionary Markets

company appear to have a brand image and benefit from branding, as seen with some of the Cadbury and Hershey brands, for others it...

Gaining Customer Loyalty

and will often purchase a new product simply because of the brand. There are three primary models for branding: brand positioning;...

Assessment of Gucci

this is important in any industry, but with the fashion industry the pace of change can be rapid, and competition is high. To asse...

Amazon and their Competition

as Chaffy (2007) notes most consumer will not usually visit any more than three web sites before choosing a supplier, identity wil...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

BRAND LONGEVITY

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

A COMPARISON BETWEEN STORE BRANDS AND NATIONAL BRANDS AMONG CONSUMERS

one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

Creating a Brand

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

The Ethics of Branding

bottom-line is increasingly affected by the quality, stature and worth of a companys brands. The loyalty of customers to brands, a...

Comparing Nike to Manchester United

what the actual value of the company is and deduct the physical asset. This can then be considered in terms of the actual amount, ...

The Military Policies Regarding the Use of Body Adornment

2002). If an Air Force member is found wearing an unauthorized or prohibited tattoo or brand, that member will have the tattoo or ...