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Essays 61 - 90

Nike and International Strategies

If we look to the evidence it appears to be mixed, with most brands undertaking a tactic of some elements that are standardised an...

Nike, Inc. Import and Export Problems

In nine pages this paper examines how Nike's import and export problems found global market solutions. Eight sources are cited in...

Nike's Late Financial Results

In ten pages this paper examines Nike's general accounting methods from conservative and liberal reporting perspectives. Nine sou...

Sweatshop Controversy and Nike

In five pages this paper examines Nike's sweatshop controversy. There is an inclusion of an outline and five sources are cited in...

Nike in the 1990's Harvard Business School Case Study 9 595 102

In a case study consisting of seven pages Nike's focus during the 1990s is considered with a recommendation that its core business...

Current Strategy of Nike

In eight pages Nike's recent industry changes are examines in a consideration of its present strategy with a SWOT analysis include...

Financial Future of Nike

In five pages this paper analyzes Nike's financial future in an examination of data and industry assessments. Six sources are cit...

Outsourcing Overseas and Nike

In five pages this paper discusses Nike's economic reasons for outsourcing overseas. Four sources are listed in the bibliography....

Past Ten Years of Nike

In nine pages this paper discusses Nike's actions over the past decade in a consideration of global strategy, competition, resourc...

NIKE, INTERNATIONAL LABOR, AND ETHICAL CHOICES

of its supplier (Spar, 2002). However, when it was released in 1996 that a line of clothing endorsed by Kathie Lee Gifford was rel...

Production and Pricing at Under Armour, Inc.

The fabric on which the Under Armour company has been built has moisture-wicking properties "which are designed to keep perspirati...

2002 until 2005 Nike Stock Changes

Nike and Reebok traditionally have traded the leading position in their industry, at least in terms of sales. Skechers is always ...

Supply Chain Management of Nike

important role in the evolution of supply chain management. While still in flux as it continues to evolve, that role is seen as o...

External Environment and Nike

of its offshore contract manufacturers, located primarily in Asia. The irony lies in the fact that Nike long has been viewed as a...

Reebok and Nike Financial Statements

Beginning with annual revenues, this statement deducts gross divisions of expenses to arrive at net income, which doubled from 200...

Los Angeles Clipper Hats from Nike

overseas. It uses 125 such manufacturers in China alone, another 19 in Taiwan, as well as several hundred manufacturers in 53 oth...

The Relationship Between the Value of the US Dollar and the Price of Gold

we mean by monetary policy, as it is common for this to become confused with fiscal policy. Monetary policy is the way in which th...

Post 'Just Do It' Sales at Nike

In five pages this paper examines the impact of marketing creativity on the sales of Nike in terms of the long established relatio...

Coach Inc.

It is the image and the way image is perceived that is the key to this differentiation. Question 2 Brand personality is created...

Delta Airlines Strategic Analysis

Airlines, Inc. and Comair, Inc. fly internationally to forty six cities in thirty two countries as well as two hundred and ninetee...

Global Society Values

Swift (2004b) says the evolution of organizational relationships that have been building for many years have "failed to provide us...

Competitive Advantage and Value Creation

post-dot.com era and offer the following table to illustrate these changes. Whats out Whats in First-mover advantage First-prover ...

LVMH Group

To consider the company a SWOT analysis can be used. 2. SWOT Analysis of LVMH The LVMH group has a large number of strengths. Th...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Marketing and Partnership in Community Improvement - The Case of Birmingham

put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...