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Essays 91 - 120

Child Fantasy and A Doll's House by Henrik Ibsen

In six pages this paper examines how the play of children is metaphorically depicted in A Doll's House by Henrik Ibsen. Three sou...

A Branding Plan for a Photography Company

a high level of disposable income, often in the public eye. 3. The Product The final product, referred to as a Premier Portrait,...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Issue of Community Policing

a proactive partnership between law enforcement agencies, community, the DAs office, and public and private groups (Weinstein, 199...

MacIntosh Branding

strong business fundamentals (StealThunder Group, 2002). These three things total 90 percent of the equation, the algebraic part; ...

Can and Do Global Brands Exist?

it needs to relate to the entire earth, so it will need to have a presence in each country, or at least be heard of in each countr...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Measuring Brand Equity

recognized that there is an interaction with the marketing and the reliance that those future profits will have on the future mark...

Gap Inc. Case Study

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

The Importance of Branding

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Brand Extensions

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Corporate and Product Brands

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Proposal for a Regeneration Project to Reduce Unemployment

able to contribute. The aim of Community for Commerce may be summarised in a mission statement which reads "To improve the envir...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

NUTRASWEET CASE STUDY

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

The Girl by Meridel Le Sueur and The Grapes of Wrath by John Steinbeck

In eight pages this paper compares these works in a discussion of collective community's importance over the individual and the ho...

Case Study on Starbucks in the United Kingdom

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

Chinua Achebe's Things Fall Apart and Themes of the Individual and Community

In a paper consisting of 5 pages Achebe's classic novel is considered in terms of the individual and community interrelationship a...

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...