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Essays 151 - 180

UK Directory Enquiries Industry

(Ofcom, 2005). The market, which as we have seen was worth ?300 million for BT alone, was attracting the attention of othe...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

Market Reseach Proposal

Problem For a company such as McDonalds, where there has been a great deal of negative press concerning the health issues ...

Coach Inc.

It is the image and the way image is perceived that is the key to this differentiation. Question 2 Brand personality is created...

Generic Strategies

retailer that engages in the low cost generic strategy. It is well documented that Wal-Mart engages in discounting of prices in or...

Generic Strategies and Employee Retention

lower price, thereby beating their competitors, or they could charge the same price and realize a greater profit (Quick MBA, 2007)...

Are Generic Strategies Obsolete

Porter identified are: entry barriers, buyer power, supplier power, threat of substitutes, and competitor rivalry (Quick MBA, 2007...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Southwest Airlines Generic Strategy

way that the airline competes and assess that strategy the firm uses in the context of the four generic strategies. 3. Southwest ...

"Deadwood" - Both Creates And Defies Generic Conventions

the land granted to the Native Americans offers a microcosmic consideration of the settlement of the American west and a possible ...

Overview of Generic Pharmaceuticals

Competition became fierce with more than 1,000 applications for generic drugs in less than a year (Barr Pharmaceutical company, 20...

Pharmaceutical Industry, Prices, Returns, and Generic Drugs Competition

or tested will never make it to market due to ineffective results, the development of side effects or other influencing criteria. ...

5 Generic Company Market Positions

In ten pages this paper examines a company's 5 generic market positions either due to circumstances or by choice. Five sources ar...

Coumadin, Its Generic Equivalent, and Pricing Considerations

In five pages this paper discusses how prices vary in drug prices between the Coumadin prescription and its generic equivalent. F...

Nongeneric v. Generic Drugs

In eight pages this paper examines using generic drugs that are less costly and the issues associated with this use. There is the...

Failures of Intent and 1996's Telecom Act

which included President Clinton, and promised to unleash the forces of competition and deregulation, thus producing the tangible ...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

AT&T, Rostelecom, and British Telecom Telecommunication Companies

In thirteen pages these American, Russian, and British telecommunications companies are contrasted and compared in terms of US GAA...

A Fashion Paper

program needs to be matched with the commercial campaign. In other words, the fashion commercial needs to get to its targeted aud...

Prescription Drugs' High Costs

In five pages this paper discusses prices in the pharmaceutical industry in this consideration of high prescription drug costs wit...

Analysis of Boeing

In nine pages this paper analyzes the Boeing Company and its acquisitions by using 3 generic market retention strategies, Porter's...

Datacom and Telecom Network Electronic Media Convergence

performing various office tasks through the use of individual computer workstations, each of which is connected to one another thr...

Analysis of British Retailer Mark and Spencer

will be various strategic analysis of the company. M&S Strategy - to 1999 Mark and Spencer (M&S) is considered one of Great...

Michael Porter's Model and Bank of America

Model Before discussing BoA, and its position within the banking industry, it would be helpful to examine what exactly Por...

British Telecom and O2's Demerger

The same was not true of the for the o2 company, trading as MMO2, however this was seen in more volatile terms with speculation th...

Telecom Reseller Talk America

something that flies well within the face of standard economic theory of supply and demand. This essay will explore Talk A...

British Omnipoint and Telecom

In six pages these companies are examined in terms of differences and similarities as revealed in SWOT and PEST analyses. Six sou...

Financial Performance of British Telecom PLC

In five pages efficiency and revenues of BT are examined in terms of evaluating its financial performance with ratio averages bein...

Minocin and Amocillin

In five pages this paper discusses the drugs with the generic names of minocycline hydrochloride and amoxicillin or amoxycillin in...