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Essays 421 - 450

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Ideal City Prototype of Disneyland?

In twelve pages Disneyland is considered within the context of an ideal city prototype with its brand of Utopia lacking in indepen...

Building Image, Brand Awareness, and Textron

pretty much done so quite well), it wasnt always that way. Textron began life as Special Yarns Corporation, a Boston, Mass.-based ...

Forecasting Sales Using Regression Analysis

The company must identify factors that have the ability to have a significant impact on monthly sales of Treat. Some of those...

The Strategy and Marketing of Coke

forward, however, in the dominant poison that the company hold this is a luxury they can afford, as this will also create good pub...

The Tobacco Industry and Advertising

the segmented portions of society. Allenby (1998) is quick to caution those who jump too fast on the homogenous marketing bandwag...

Integrated Communication Strategies and Dog Food Marketing

these are all effects and to what extent they are effects of the advertisements (Kotler, 1999). This is true regardless of ...

Expanding UK's Starbucks Business

If we wish to consider the UK market, and how this may be developed we can consider the way that this may take place, but to under...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Local Cultures and Negative Product Branding Impacts

competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...

Comparing the Impact of Colonization in Brand's 'Blues Spiritual for Mammy Prater' and Walcott's 'A Far Cry from Africa'

the struggle of colonization of the West Indies and slavery issues from conception to independence. In his poem "A Far Cry from Af...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Prostitution and Different Views

in exploring the issues of prostitution. While we like to console ourselves with the belief that right and wrong are clearl...

New Easy.com Product

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...

The Pros and Cons of Branding in the Restaurant Industry

The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Nike and Marketing Decisions

these decision ill come from a variety of sources. Nike, despite being in a dominant position will hve to rely on secondary data f...