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Essays 211 - 240

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Comparing Marathon Oil and Valero Energy

5,000 retail outlets that the company does not own. The company has a total level of 22,068 employees and with an income...

Change in the Tourism Industry

ticket prices may be, or a lower cost option with less access, may be an option. Alternatively value needs to be added, either in ...

Marketing Shoes in Mexico

company has production facilities where the current footwear are made, we will assume that this is in the home nation. The factor ...

Organizational Security; Terrorism and the Threat of Hezbollah

parties that represents Shiite Muslims, the largest religious group in Lebanon. In the Lebanese parliament there are 128 seats, He...

Research Proposal; The Motivations behind Morrison’s Takeover of Safeway

the large supermarket chains in the UK differentiation alone is not enough, there also needs to be the ability to benefit from eco...

HSBC and its’ Environment

political environment (Trice, 1993). The company operates in both a global and a local environment with a good spread, 30....

Hotel Case Study

the hotel. However, it may be argues that the positioning may not be the best positioning for the hotel. Looking at the...

BCG; AXA

the above matrix it is possible to see how a product can be categorised by the way it is behave in terms of growth and market shar...

Assessing and Implementing Internal Marketing at Huffman Trucking

HRM theory which looks at the way motivation can be increased when man is seen as social which will increase the level of commitme...

Definition and Manifestation of Inflation

too few goods" (p599). Another definition given is that it is an increase in the "money stock, either total or per capita" (Bronf...

MCBRIDE FINANCIAL AND MARKETING PLAN

when one is sitting down to dinner or that lovely, but annoying, young woman in the shopping center who approaches a customer with...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

Nursing Shortage in Canada

considering this economic downturn, the numbers of undergraduates pursuing nursing careers began to also decline. In 1991, Canada ...

Case Study of Alliance Brewery Group and ASIMCO

In twelve pages this student submitted case study involves the fit of Alliance's operational and competitive strategies, how Allia...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Employee Selection, Recruitment, and Retention Strategic Value

follow them up with tools from the human relations school of management (Upenieks, 2003). The task of recruitment is complex, t...

Implementing Performance Management within an Organization

definition is given in Dransfield (2000), which states that performance management "is a process which is designed to improve orga...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

Questions on the Way Wal-Mart Has Expanded in the International Market

expansion easy, this was the first foray into the international market and it was realised that there would be a substantial diffe...

Ford Motor Company Assessment and Recovery Strategies

and was unveiled on the 10th of January at the New Delhi Auto Expo (Overdorft, 2008). When looking at the power...

Case of Larson

result in increases in demand greater than the proportional decrease in price and as such increase revenues, so while the revenue ...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Developing a Reward and Evaluation System for Timley Pte Ltd.

Timely Pte is a fictional company, which is in need of change to the reward and evaluation processes. The writer considers the way...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

The Sustainability of Corporate Social Responsibility during Economic Hardship

the commercial environment * To identify relevant theoretical models that may be used to assess CSR practices. * To assess the di...

Dell International Strategy

Dell have undertaken international expansion; locating production facilities in different geographical areas. The first section of...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Diversity and Communication - Two Case Study Proposals

The writer presents to proposals for research to assess the way that an organizations and its communication strategy is impacted b...