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Essays 61 - 90

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Better Homes and Gardens Special Interest Publications Profile

the arena of special interest publication. BH&Gs Special Interest Publications (SI) comprise of the companys largest profit cent...

Spike Lee’s ‘New York State of Mind’

lens but by the filmmakers imagination and based upon the unique New York experiences contained within a particular neighborhood e...

The Corporate Activity of Air New Zealand

can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration w...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Mountain Man Beer Company Case Study

least risky strategy when the alternative declines are considered. 2. Introduction Mountain Man Beer Company (MMBC) is a family...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

HOME DEPOT, HISTORY AND ANALYSIS

The Home Depot Inc., headquartered in Atlanta, GA, is the worlds largest home-improvement chain and second-largest U.S. retailer (...

Unique Restaurant Opening Business Plan

restaurant. The owner also has a college degree in hospitality and extensive experience with fiscal matters. Financial Analysis T...

Small Business and Capital Structure Decisions

In eleven pages small business financing options are considered with a discussion of the Small Business Investment Company's role,...

Financial Analysis of New York City's Tiffany and Company

on April 12, 1999 to stockholders of record on March 22, 1999. In January, the company reported that its worldwide net sales in t...

QI Questions

for example the use of different Total Quality Management (TQM) tools (Mintzberg et al, 2008). The use of performance measurement ...

Role Ambiguity Causes Problems for Company

with each manager for one hour each week. The staff left the meeting feeling enthusiastic about the new program. Players * John:...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

A Whitepaper on FInancial Reform

signed into law several sweeping financial reforms aimed at stabilizing an economy in danger. As with all reforms, the Dodd-Frank ...

The New York City Marathon

running is an understatement according to Rubin. "To explain his excitement in the context of physical factors--heightened energy,...

Financial Management of Domestic and Multinational Business

the management of costs. The movement of jobs to developing countries is one way that costs have been decreased, this was until re...

Financial Management of Domestic and Multinational Business

unless a domestic company set up a new facility or undertook to subcontract the work, however with the development of the practice...

Marketing Plan for a New Remote Control

Click Click found that the demand for this type of technology was high, Welsh the supply level was extremely low. With the owners...

Marketing Basics

will increase the revenue overall. In order to assess the optimum price level market research should be conducted with the red con...

McBride Case Study - Problems and Solution

of accountants appointed, which is likely to mean at the internal accounting functions on likely to be compliant. Corporate gover...

Bank of New York Company and Marketing

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

Japan and India as Potential Business Markets

this has been accompanied by lax lending policies and corruption leading to economic problems in the country over the last few yea...

Establishing a New Clean Air Recycling Company Business Plan

In twenty pages a business plan for a proposed company that would recycle ribbons, tape and toner cartridges and then resell the r...

Louisvill Slugger Baseball Bats Manufacturers Hillerich and Bradsby

that Hillerich and Bradsby recognized long ago. Important to note, however, is the fact that numerous studies have been conducted...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Printing Company's Complex Financial Decisions

long term may also be considered, allowing for the ease with which a new long term income generation may be developed and replace ...

New York City's World Trade Center

the firefighters coming up the stairs as we were going down," said one worker from the New York Daily News(Dispatch 2001,B9). So i...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....