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Websites and Marketing

The competitive advantage of the site is not immediately apparent, as the site looks easy to use. In looking at some sections ther...

Using Real People as Analogies for Brand Names

which is being described. It has also been stated by William James, a US philosopher and psychologists, that if "people pe...

Are Successful Salesmen Equally Successful in Sales Management?

be seen (Richter, 1995). The question then arises, which is the best sales person to promote. The top sales person may be the pr...

Transfer Pricing and Balanced Scorecard

gathering and processing information from the companys existing computer systems. Using the information gained it then decides if ...

Salman Rushdie's Midnight's Children

a significance in the fact that precisely at midnight on August 15, 1947, the actual date of independence, two babies would come i...

The Concept and Use of Web 2.0

platform players, which sees the ideas developed from the second layer and move to the first or top layer where they are widely us...

Types of Computer Programming Languages

of that market. The very first programming languages, back in the...

Water Properties and Their Significance

beyond what is generally accepted. For example, Dr. F. Batmanghelidj (1995) claims that water is the cure for all disease from as...

Case Study on Genset

a share issue is the way in which the capital will not need to be repaid, there is not even any requirement to pay dividends. This...

Tesco's KM

personalise the offers which are sent to customers; True personalisation. Gaining loyalty is a difficult process. To this end adve...

Investment Appraisal Technique of Discounted Cash Flow

price to be paid whatever the individual decides to do with their money, if it is chosen to invest it the cost is not having it to...

Traditional and Online IPOs - A Review

or not Skype is going to offer an IPO has been a topic of debate for some time. IPOs, or initial public offerings, are a way for s...

British Rule in Nineteenth Century India

British rule in India during the nineteenth century resulted in a variety of impacts. Some...

British Imperialism in Nineteenth Century India

867 British rule in India during the nineteenth century resulted in a variety of societal impacts. Some of these impacts...

The Value of eHRM

concept compared to eHRM. The company employees where there is HRIS in force are likely to be unaware of the underlying systems, w...

Comparison of the German and British Corporate Governance Systems

differences may be overcome where they create barriers. The first stage is to define what is meant by corporate governance. Mon...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

Borderless Societies: The Environmental Impacts

the 21st century has exerted a major impact on all areas of life, particularly through the process of globalization. As globalizat...

When Life Gave Him Lemons, Ben Franklin Made Lemonade

historical figures who is truly, and almost universally, admired. He was intelligent, witty, fond of women, well-traveled, curious...

Public Transportation and the Use of Compressed Natural Gas

major arena in which compressed natural gas stands to make its impact is in public transportation. This is a fact with a great dea...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Did Intel Act Wisely in Acquiring McAfee

was one that have been designed to facilitate vPro. This made the acquisition of McAfee not only a related diversification, which ...

Censoring Rap Music Because Freedom of Speech Has Gone Too Far

audiences will play only heavily censored versions of rap songs. The U.S. government has also actively sought to censor rap music...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

Births in Hospitals vs. at Home

counseling and support to a woman and her newborn throughout the childbearing cycle" (What is a Midwife? 2002). With a descripti...

A Production Decision Making Case Study

company. The first option is to adjust the product mix so that the products made maximise the potential profit. The second option ...

Ten Step Strategic Planning Process of Bryson

10 steps that collectively cover every aspect of planning, implementing, executing and evaluating a specific strategy. Brysons (1...

Industry Competition and Location

But accessible location isnt everything, nor is it necessarily the key to beating the competition. Its very true that at one time,...

System of Electronic Voting and UK Law

as voters as well as the clerks and election officials. This was an easier system to set up than that of Florida, however, as a pa...