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Essays 31 - 60

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p...

Wendy's, McDonald's and Distribution Channel Development

To keep the product and surroundings uniform across all regions - thereby allowing the customer to be assured of the type of food ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Strategies Starbucks May Learn From

also help this will support the firm sales in the long term. The difficult economic conditions have impacted on many firms. Anoth...

AT&T and Strategy

plan of action and a practical application before success will be achieved. When looking at the way strategy seen in much e...

Environmental Influences on McDonald's

prevent a Canadian Coffey firm using the term McBeans, and a coffee shop in Seattle called McCoffee and in 2009 it lost an eight-y...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

McDonald's; Problems in the UK

of America. However, the product has a life cycle and the customers tastes have become more sophisticated with the offering of a g...

Analytical Models and McDonald's

is a good chance that McDonalds will fare well because it has always had a winning strategy and many businesses have had problems ...

The Caux Round Table Principle Of Ethics

for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...

ANALYSIS OF GUANXI

in China - for one thing, the county doesnt have the same infrastructure as countries like the United State or the United Kingdom....

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Various Business Education and Business Topics

among other large operations, according to a recent University of Michigan survey" (Currie, 2000). Much of the dissatisfaction am...

Changing Times and How McDonald's Changes With Them

would emerge (2003). As each decade passed, McDonalds created new menu items for the public to enjoy and international expansion s...

Promotional Programs of McDonald's

In seven pages this report asks and answers questions pertaining to how McDonald's generates business through promotional programs...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

Sustainability Strategy at Wal-Mart

the companys own bottom line. For example, a short-term goal in logistics has been the target to obtain a 25% increase in fuel eff...

The Strategy of Google

be seen as a driver, it is only as a result of this high level of use that Google has been able to develop the strong revenue gene...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

Strategic Evaluation and Recommendations for McDonalds

internationally, into Canada and Porto Rico and it was not until 1973 that the core Quarter Pounder burger was introduced. A year ...

Essential Strategies

and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different ways a compe...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Car Rental Business

the company access to the local market and the passion near the Ferry Dock will also give local exposure to passing trade....

Strategic Business Approach Differences of C.K. Prahalad, Gary Hamel, and Michael Porter

In twenty nine pages this paper contrasts the business strategies espoused by University of Michigan's C.K. Prahalad, London Schoo...

Impact of Information and Knowledge at McDonalds

a member do staff would take orders from customers as they came in. The services appeared to be efficient as there were never more...

Generic Strategies and Employee Retention

lower price, thereby beating their competitors, or they could charge the same price and realize a greater profit (Quick MBA, 2007)...

Netflix; Ten Year Plan

not yet be released on DVD, or for films that are not currently being shown. This is where and why the DVD...

Reaction Strategies to SWOT Factors for Southwest Airlines

the low cost position. With a differentiation strategy the technological development and increased facilities on-board may be leve...