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Essays 421 - 450

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Summary and Review of Two Papers Using Meta Analysis

The writer looks at two research papers that used meta-analysis as methodology, but are presented in very different ways. The two ...

Contemporary Marketing Success

In fifteen pages ensuring success in marketing and changes over the years are examined. Six sources are listed in the bibliograph...

Number 1 Nokia in Telecommunications

In ten pages this paper discusses the cellular phone market and considers Nokia's amazing success and how competitors can maintain...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Online Jewelry Company Marketing Plan Development

In five pages the ways in which an online jewelry store would be marketed are discussed along with considerations and success stor...

UK and Jobs in Technology

In twenty pages the United Kingdom job market is examined in terms of employment in the technology industry with a hi tech work ta...

Golden Valley Microwave Foods and Strategic Marketing

In three pages this essay discusses the history of Golden Valley Microwave Foods and considers success in the future through strat...

GE's Growing Global Presence and How It Evolved

nations. GE employs 276,000 people worldwide, including 165,000 in the United States" (General Electric, 1999; p. ibfaca18). "Mir...

The Career and the Music of Aerosmith

the Rolling Stones. As with many other rock bands drugs could have been their downfall. The seventies image of "Sex Drugs, an...

Market Planning, Labor, and Human Resources

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

Analyzing the Mail Order Adventurous Trader Bookstore Business

In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the ...

Scottish Foam Limited Case Study

Nicol was astute enough with regard to comprehending industry needs that he was able to address the potential alternatives. Would...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

Safety Audits, A Reflective Evaluation

and compliance audits. Unfortunately, many companies recognize the issue of risk management and its value after HSE accide...

Al Ries and Jack Trout's Horse Sense

Here the authors discuss the idea that intelligence and aggression dont really matter as much as having a rich parent or someone e...

Accessing the International Market

differing barriers may have an solution, for example, the language barrier may be overcome with interpreters, the legal barriers w...

Operating Method of Salton, Inc.

In sixteen pages this paper discusses Salton's marketing success in a consideration of its popular Juiceman, Breadman, and George ...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Stock Market Investments and Risks

In eight pages this paper discusses stock market investments and risks in a consideration of mergers, scandals, and an analysis of...

Jordan Business and Joint Ventures

6 pages, 6 sources. This paper considers the nature of Jordanian business and the impacts of joint ventures with American compani...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Entering the Field of Banking

For example, the average middle-class, American consumer can now bank online, search for the best mortgage rates online, transfer ...