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Essays 31 - 60

Research Analysis on Impulse Buying

This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared towa...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Print Advertising and the Cosmetics Industry

featuring a bride, was a suggestion to single women (Hill, 2002). In other words, the message was that in order to get the man, th...

Laundry Detergent Marketing

but where it is used mostly. Many students or younger people may make use of parent to do the laundry, alternately, especially if ...

SWOT Analysis of Best Buy

more than 550 stores in 48 states and Canada, with large concentrations in the Midwest, Texas, California and Florida (Hoovers Bus...

Business and Consumer Sales and Marketing Differences

businesses and consumers, however, despite a potentially similar approach when deciding the way the markets may be approached, it ...

Influence of Persuasive Advertising

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

Two Consumers; A Comparison of Purchase Processes and Influences

in the two months following Christmas, and that December, in the run up to Christmas is also one of the periods of peak spending i...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Should Comcast Buy Disney?

to increase market share they will have to make acquisitions. Increasing market share in the same market also indicates horizontal...

Car Purchasing

In six pages the economic aspects of buying a car are considered such as blue book use, determining best buy, new and used car dif...

Venture Capital Valuation Case

return P/E ratio (a) 20 Net income at 5 years (b) 5,000,000 Total projected capitalisation at year 5 (c) (a x b) 100,000,000 Initi...

ROWE AND BENEFITS

to work at home, with minimal supervision. At one time, in the corporate world, working at home was considered tantamount to lazin...

Derivatives Questions

where there is a sale of something in order to reduce the risk. Short hedging may be seen by a company house and in a foreign curr...

Courting the Customer at Best Buy

billion. Increased revenues originate with higher same-store sales and revenues gained from additional stores opened during the p...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

To Buy or Not to Buy Annuities is the Question

investor must be extremely knowledgeable. Th investor must also spend a significant amount of time shopping around. There can be a...

Behavior Management - Case Study

The theory is based on the premise that all behavior is learned and it is a result of consequences in the environment. The individ...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Organizational Behavior And Teamwork

when trying to solve problems (Wertheim, n.d.). The idea of emphasizing groups instead of just individuals also emerged from these...

Internal Influences On Consumer Behavior - Starbucks

Starbucks experience, a time to drink coffee, sit and read, listen to music, chat with others. But, it goes further. The busy cust...

CONSUMER BEHAVIOR AND MARKETING

With this, the student needs to go on and explain the purpose of this paper, which is to present a treatise about...