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Essays 601 - 630

Definition of Customer Loyalty Concept

what "satisfaction" actually entails. According to Edwards, Gorrell et al (1994): "There is a response in the customers that goes ...

IBM v. Mac

In five pages this paper contrasts and compares IBM and Mac in terms of sales, consumer preferences, and considers the long runnin...

Healthcare Industry and Organizational Behavior

In thirty pages this paper discusses the organizational structural impact upon the healthcare industry's dramatic transformation i...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Public Citizen and Ralph Nader

In eighteen pages this paper considers Ralph Nader's consumer activism and discusses his late 1960s' founding of the Public Citize...

Bank Failure and Profitability Determinants

In twenty two pages issues including employees, technology, involvement of the community, activities, culture, and management are ...

Overview of Shoplifting

cash refunds. The stores didnt ask them for receipts. We made $400 to $500 a day, Richard says" (p. 27). According to the Erns...

Overview of the Uniform Computer Information Transaction Act Law

An overview of this proposed law and its impact on America's corporate sector and consumers are presented in a paper consisting of...

Overview of Health Care Costs

In ten pages this research paper examines the costs of health care at consumer, private, state, and federal levels with a consider...

Global Marketplace and How it Impacts Americans

In five pages this research paper assesses the daily impact of the international marketplace in a consideration of availability of...

Overview of the CSPC

In eight pages this paper examines the legislation that was passed which led to the founding of the Consumer Product Safety Commis...

The First Industrial Revolution in the United States (1800-1890)

of communication. Communication was provided by rail and wire systems, creating more and more jobs and industries supporting job...

Unsafe Products, Business Practices, and Ethics

In four pages this paper considers a toxic shock syndrome death case study in this consideration of consumer purchasing of product...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

The Issue of Child Labor

5 pages and 10 sources. This paper provides an overview of the issue of child labor and its use in many different countries. Spe...

Is Automobile Safety Too Overprotective?

In five pages government mandated automobile safety standards are examined in terms of consumer impact from economic and self dete...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Innovations and Problems of the Credit Card Industry

In twenty six pages this research paper considers the U.S. credit card industry in an examination of its innovations such as 'smar...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...

Antitrust Case of Bill Gates and Microsoft

In five pages this paper examines the federal government's antitrust suit against Microsoft and its founder Bill Gates in a consid...

Overview of Mercury and Its Impact

In six pages this paper discusses mercury in an overview of its history, uses, and consumer impact regarding seafood's levels of m...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Manufacturing and Activity Based Costing

In this paper consisting of nine pages the effects of activity based costing in terms of a distribution system are observed from t...

Bringing the Gap That Exists in Pharmacy Communications

In eight pages the communications problems between consumers and pharmacists are discussed in this report that considers how this ...

Overview of Cable Modems

Cable modems are considered in terms of history, cost, consumer price, speed, competition, and technology in this ten page overvie...

1990 and 1996 Economic Conditions

In nine pages the economy during the years of 1990 and 1996 are compared in terms of consumer confidence, inflation, and unemploym...