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Essays 481 - 510

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

The Merger of Trebor Allan and Cadbury Neilson A Canadian Case Study

not cost sensitive, and there as a great deal of loyalty to existing bars. The brand was seen as a more indulgent brand and as suc...

Kmart's Rise and Fall

and Sears. After constructing one hundred fifty new discount stores and sprucing up or expanding eight hundred existing ones in a...

Nike Strategic Planning Theory Application

if it achieves the proper fit between the companys internal strengths and weaknesses and the external opportunities and threats (M...

An Avon Analysis

a foot in the door in China (Colbert, 2005). China has banned direct selling (because many consumers there find it difficult to te...

Overview of Kristen's Cookie Company

prepare a SOT analysis for the plan, determine the recommendation that might be the best solution for the situation, then conclude...

British Airways' Strategy Determination

the form of transport in the reach of more and more potential passengers, increasing the use of air travel. This is increasing the...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

Pricing Strategy of British Gas

a need for a company to understand what the result on any price increase or decrease will on both the sales and the total revenue ...

South Syracuse's Downtown Revitalization

The result is that people living in the immediate area perhaps are more open than most to street festivals, free concerts, craft f...

Vermont Teddy Bear Company and Environmental Forces

these new demands from customers as well as the requirements of the new marketplace, an organization must change its structure, pr...

Analysis of eCommerce

(Steenkamp and Roberson, 2002). Changes in information technology occur frequently, which makes it essential that any E-business ...

Case Study of New Belgium Brewing Company

charities. Weaknesses * The beer is a high cost product, there are increased savings being made, but with higher costs such as el...

Analysis of Amerada Hess US Energy Company

indication of success, for this we need to look at profits and the profit margin. The first figure that may be considered is that ...

Analysis of eBay

is familiar with. (Weve also all been "sniped off" in the last five seconds.) This paper uses several analytical tools (SWOT ana...

Case Study of Checkprint Ltd.

agreement to allow for the purchase of the premises and attached land. From this perspective and the backing from the silent partn...

Simulation Model Statistical Case Study

are five main approaches to using probability. The first is the classical approach. Here there is the assumption that all outcomes...

Chrysler and Daimler Merger

taking a strategic role in the motor industry, as in addition to the DaimlerChryslers Freightliner unit which it the number one he...

Porter's Five Forces and Boeing

Defense sales remain strong, but as always, the government wields a great deal of control over the defense division. Power of Supp...

Case Study Analysis of Saturn

unique in that it involved marketing and advertising agencies from its inception. The company was successful but faced many challe...

Analysis of Mervyn's LLC

(Wikipedia, 2006) for $1.2 billion (Yahoo! Finance, 2005). It is now a privately held company, which makes obtaining any significa...

Packaged Foods of Nestle Company

short-term performance (Nestle, 2006). Nestle priority is to provide the best and most relevant products to all people, whatever ...

Real Estate Business Strategic Plan

to be located in an area where there is sufficient infrastructure to support the demand of the company. For example, this may be i...

Strategic Decision Making at IBM Global Services

return due to the standard of the service. Weaknesses Attracting specialist staff in an industry that may have some staff ...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

Body Shop Evaluation

The Body Shop was founded by Anita Roddick, a pioneer in natural cosmetics and has generally supported social and environmental ca...

British Omnipoint and Telecom

In six pages these companies are examined in terms of differences and similarities as revealed in SWOT and PEST analyses. Six sou...

Analysis of Jeff Bezos' Amazon.com

(Hoovers, 2001). Bezos describes the birth of Amazon.com. As Bezos was working on Wall Street, he saw that Web usage was growin...

Peapod Inc. Evaluation

In five pages this online grocery company is evaluated in a consideration of its vision and mission statements, strategies, and va...

Present and Future of Boeing

In a paper consisting of eight pages Boeing's current position is assessed by way of a SWOT analysis of its strategic position bef...