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two planes plunged into the World Trade Center towers, controllers sent a text message to all United Airlines aircraft that told t...

and measurable results" (EHCS, 2002). Defining this further, there are three major phases when it comes to strategic management: d...

for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...

Keep informed When considering the different stakeholders, the key stakeholder may be the primary stakeholders, including the ...

Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

flux, with both the supply of the product varying, and the amount of demand also fluctuating due to other related factors. If we c...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

that provide this route on a direct basis; British Airways, Virgin Atlantic and American Airlines. Other airlines, such as KLM and...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

the positions who were deemed to be more "normal." It also assured that those Americans with a disease which was thought to be too...