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Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

serving America Wests chosen markets were more varied in their equipment use, and therefore in their need to ensure various qualif...

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ...

In eleven pages this paper discusses America's airline industry in 1995 in an overview of Harvard Case 9 795 113. Eleven sources ...

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When o...

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

that defines which are the important independent variables in any scenario. The measurable appear to be a range of factors, but ar...

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...

and measurable results" (EHCS, 2002). Defining this further, there are three major phases when it comes to strategic management: d...

mental or neurological difficulties such as alcoholism, epilepsy, heart attack or chronic heart disease, diabetes or other debilit...

is an intensely competitive industry, is ruled mainly by its suppliers and depending on the economy, by its buyers as well. In ad...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

directly a result of political and global changes in addition to the usual industry factors of competition, customer satisfaction,...

fly, thereby saving time and energy they would have to expend to drive for three or four hours (Robinson, 2000). Organizational a...

genius; keeping them, however, is often a much more difficult equation. "We market ourselves based on the personality and spirit ...

in the operating revenue per ASM of 7.6 percent (Phillips, 2003). the operating costs per available seat mile (CASM) also increase...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...