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fictitious biography for her, while a succession of real-life women portrayed Aunt Jemima at county fairs and various bake-off com...

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Technology and Advertising Many large corporate advertisers are looking for ways to reach larger markets and to demonstrate...

anomaly. In actuality, however the type of dictatorship which would be skillfully put into place by the Nazis had erupted elsewhe...

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

not known, but because things are not completely dismal, and there is a still a market for Gaps products, the turnaround could hop...

2004). As this indicates, disease education in the EU is allowed, but American-style DTC advertising is prohibited. Consequently...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

successfully by many multinational and domestic firms. This is where there is a hierarchy that reflects the products that are made...

The writer looks at two advertisements supplied by the student, designed to appeal to men with a dating agency providing contacts ...

This essay discusses two major issues related to change: engaging employees and benchmarking. There are at least four cultural ori...

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

items (such as a car) "on time" (i.e., on credit) was a growing trend; department stores and some other retailers offered credit t...

The paper compares and contrasts two forms of business structure, the partnership structure and the corporation. The potential ben...

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Since billions of dollars are at stake, you can bet that they are going to get it right. Kilbourne states that the average Americ...

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

of the market had increased from $14.2 million to $141 million (Peiss, 1998). The UK was held back somewhat due to the general str...