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Essays 301 - 330

China and Microsoft

revealed that Microsofts Foxpro by far led its class of software programs in the PRC, accounting for 65 percent of its class. Thi...

Marketing Mix and Marriott International

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Fakhrawi Bookshop in Bahrain's Marketing

business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological en...

Marketing Strategies of the Mills Corporation

About 30 percent of the REIT itself is owned by Kan Am, a German investment syndicate (Stimets, 2005). The...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

Confectionary Aspects of Nestle

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

Economy of California

and policies. Consultant Jeff Melton states that the "cost of doing business in California is 30 percent higher than the av...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

A Fiscal Investigation of Apple Computer, Inc.

In ten pages this research paper conducts an Apple investigation that includes financial reports, company setbacks, SWOT analysis ...

History of Purolator Courier Ltd.

In fifteen pages Purolator Courier is examined in an overview of market share, strategic alliances, and improvements with company ...

Catalog Sales Decline of Land's End

is to rise more quickly than inflation & wages, people are less apt to be willing to pay augmented rates for shipping and companie...

Wal Mart's Marketing Approaches

In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, s...

L'Oreal Netherlands and Strategic Marketing Considerations

by Proctor and Gamble, Plenitude by LOreal, Rocher and Dr. vd hoog among others. Ponds, a low-end product, also held a percentage ...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Brazil Expansion of Sprint PCS

In five pages this paper discusses the market of Brazil in an examination of what Sprint PCS must consider before its entry with a...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Is There Hope for Kodak

Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most mark...

Third Cycle Investment Recommendation for Aquine

chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Komatsu Case Study

the quality of all products. Caterpillar was dominant in both the U.S. and the world but Komatsu held a 60 percent share of the J...

Continental and Fintelco Case Study

of setting up a new cable station, or acquiring interests internationally rather than to build new interest in United States. In t...

Affordable Property Development for Bahrain

determine whether or not their business model is suitable for a particular area or region. 2. The Company Prestige Property (PP...

Assessment and Strategic Recommendations for Zara

review the firm and its position in order to identify strategies which may be adopted and propose a new strategy which will be ali...

The Potential of Levi Strauss to Sell Business Suits

are not currently in the suit segment of the apparel industry this creates a number of challenges when applying this model. When t...

Frigidaire and the Front-Loader Dilemma

little) influence on government decisions, its thinking here - waiting for the DOE to pass a law that would help its marketing eff...

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Business Plan for Coca-Cola

advertising budget regularly is more than $500 million (Chura, 2002), and competition for its business is more than only substanti...