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Essays 151 - 180

U.S. Steel Industry and Legacy Costs

represent approximately $12 billion in legacy costs, which include health-care payments, pensions, insurance and other benefits (M...

Deregulation and the Airline Industry

knowledge and huge access to capital, which many run-of-the-mill businesses just dont have. But a competitive industry has...

Home Video Game Industry Case Study

"take" was enough to convince him that he was on the right track. He was-it was the start of an entire industry. Bushnell talked ...

Computers Need More Than Just Virus Scanning Protection

a five month period. Over 823 new viruses and worms appeared in just the Third Quarter of 2003. The speed at which...

A Look at the Hershey Corporation

Slow but steady growth in the industry characterized the 2000s ("Industry Snapshot," 2008). Examples of serious competitors, other...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

The Application of Human Behavior Concepts at Starbucks

broken down into the smallest components which would acquire the issues give or training. This made the employees cheaper t...

Strategic Communications at Starbucks

Starbucks mission statement is concise yet provides a "plumb line" against which to measure decisions. The statement reads, Estab...

Case Study Analysis of Starbucks

in general and Starbucks should do something to compete. That said, Starbucks has a loyal following, but it is not every coffee dr...

Analysis of Starbucks

a prosperous business. The coffee houses initiated by Starbucks combined the European custom of coffee houses with the American ta...

Promotional Strategies of Starbucks

caf?s in malls, airports, office buildings, university libraries and hotels; customers can expect to find Starbucks kiosks at hosp...

Dunkin' Donuts and Starbucks

Shoppers can find Starbucks coffee in grocery stores, and an alliance with Dreyers has placed coffee ice cream there as well. An ...

Peter Doughnuts, Supplying Coffee and 'Brewing Up Sales'

All of business has become hypercompetitive in todays business environment, a fact that has been brought to bear by decline in bus...

An Old Salem Coffee Pot Antebellum Artifact

Mickey soon discovered that his services as a tinsmith were in far greater demand than his services as a grocer. A first-rate craf...

McDonald's and Starbucks Coffee

The shop "was messy, the service was poor, and the coffee was average" (Kachra and Crossan, 1997; p. 1) - the absolute opposite of...

Comparison Between Reduction of Symptomatic Gallstone Disease and Consumption of Coffee

study relied on the input of professional males such as dentists, veterinarians, optometrists, osteopathic physicians and podiatri...

Hot Cocktails Business Report

differentiation. For customers that are used to a more conservative approach there arte the drinks, such as coffee tea and hot cho...

Project Progress Report and Assessment

be referred back to when in doubt of strategic direction. The date for the outline mission statement was set as the middle of Febr...

'Upscale' Cuisine of Yuppies

. . . When the concept of "yuppie" (young urban professionals) first became part of the American lexicon, it was applied to anyt...

Costa Rican Banana and Coffee Production

the country might not be able to survive the crisis that "threatens to drive much of Central America out of the coffee business". ...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

Lloyd's of London History

This paper discusses the 17th century origins of Lloyd's Coffee House and how it evolved into the Lloyd's of London insurance inst...

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Comprehensive Overview of Starbucks Corporation

In twenty five pages a comprehensive overview of the Starbucks coffee retailer is presented. Eight sources are cited in the bibli...

The Application of Product Liability Law; The Case of An Exploding Coffee Pot

of a manufacturer under two or more of the few theoretical approaches, for example they may be liable under negligence, strict lia...

Caribou Coffee

profit. The profitability of the project envisages breakeven during the second year, and a profit to $3.5 million by the end of th...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...