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Essays 91 - 120

Biography of Alexander of Macedon by Peter Green

In ten pages this paper examines Green's portrayal of Alexander the Great as a real man instead of a mythical figure, with a reali...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Medieval Literature's Portrayal of Honor and Dishonor

In seven pages this paper examines how Medieval literature thematically portrayed honor and dishonor in a comparative analysiis of...

Preventing Cancer with Green Tea

This research report takes a look at a variety of literature on the subject. Prostate and breast cancer are the diseases given the...

Consumer Manipulation Through Advertising Images

In five pages this research paper discusses how consumer manipulation is achieved in product advertising campaigns through various...

Seventeenth Century 'Old English' Literature

observing the "loud mirth in the hall," yet unable to be a part of such fellowship due to no fault of its own, but rather the circ...

Classic Literature and Its Social Functions

all too suddenly succumbed to temptation and became the gatekeeper of Hell -- a place of consequence where one goes whose choices ...

A Synopsis of Michael Porter's Corporate Strategies

new corporate strategies. There are three conditions related to diversification that will create shareholder value: 1. The attra...

The Christian Influence in Medieval Literature

made of its mortality" (Dante 539). For Dante, then, "the way to God is found in human life. This was Abelards message. It was the...

A Case Study of the Brookstone Hospice

A research paper that draws upon a case study of the Brookstone Hospice. The author presents a method for a strategic corporate a...

Corporate Governance

corporate governance has become an issue of regulation as seen with the Sarbanes-Oxley Act of 2002 in the US which indicate the in...

Leadership and Self-Deception

A 5 page book review on Leadership and Self-Deception: Getting out of the Box by The Arbinger Institute, which is a brief but prof...

'Bad Boy' Image of Harley Davidson Motorcycles

In nine pages Harley Davidson's corporate history is chronicle in an attempt to expose the 'bad boy' image it has acquired over th...

A Consideration of Labor in America

In four pages this paper critically reviews the text Epitaph for American Labor: How Union Leaders Lost Touch with America by Max ...

Media Policy and Corporate Image

This paper discusses how companies can utilize a media policy to influence the way their business is represented in the media. Th...

American Advertising Agency Characteristics

contention that the people vary and so does culture by pointing out regional differences. While New York City is a hip melting pot...

Shell; A Green Company?

is not out of a sense of duty and altruism, but as a result of commercial necessity, there are increasing levels of controls plac...

The Advertising Of Tobacco, Alcohol And Fast Food: Social Manipulation

Amidst this overwhelming presence of the fast food mentality sprung a new concept of socialization that crept up within the recent...

Identity and Image in the Corporate Sector

influenced a large number of people when they were choosing a new car. Many would not even consider buying one of these cars due t...

Visual Image Campaign of McDonald's

and MTV. The repetition reinforces the primary message, but other images can be added at a later time and still have the effect o...

Sponsorship of the Olympics and Social Issues

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

US Children and Obesity

need to be more in tune to their childrens activities and their food choices. Obesity observes no geographic or socioeconom...

1960s' Memphis: Labor, Race, and Gender

mentality" that characterized the American South from its earliest days through the Civil War and beyond (Green 467). As the arti...

Branding and Corporate Image

technological innovation and a certain degree of "hipness" that is ultimately perpetuated more by image than by the particular mer...

Computer-Based Instruction/Effect on Reading Achievement

p. 7 Chapter 2--Review of Related Literature... p. 7 Articles summarizing research ............ p. 8 Studies Students w/langua...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Nursing Burnout/A Literature Review

p. 311). Specifically, this study focused on discerning how indicators of the "psychosocial work climate" affected the frequency w...

Need for CTE Education

3. If true, what is the worth of the programs, such as CTE, being dropped? Chapter 2 : Literature Review Various educational data...

Research Study Proposal/Hand washing

to wash their hands both before and after attending each patient. However, one physician-investigators asserts in reference to doc...