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Essays 31 - 60

Exporting Games; Company Organization and Strategy

carry out business. We will assume that there is the company has several members of staff with language skills and with internatio...

Beer Distributors Compared

In eight pages foreign manufacturers are compared with their Anheuser Busch American counterpart in an examination of company repo...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Expansion Plan for Tim Horton

target markets located in the urban areas. It is also noted that English is widely spoken, which will help to reduce any barriers ...

Hershey and the Irish Market

1894, with the creation of a sweet chocolate coating for the caramels that were being produced by the firm (Hersheys, 2009). This ...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Nokia

This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the dev...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Marketing and Ericsson

not specially associated with individual products. There were different products sold in each country. The aim was to create an im...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Marketing Principles, Brand Loyalty and Globalization

A good deal of literature has been prepared on the topics of global brands and localization -- or standardization -- of global bra...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Comparing Two-Year Colleges

Two-year public colleges are more often referred to as community colleges. In recent years, their funding has been cut just as it ...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

The International Relations and Trading Systems in Africa

24 pages and 19 sources. This paper outlines the international business operations, international relations and the current and p...

The Role of the Nurse Anesthetist

view as well, developing theories of nursing that focus on nursing and its components as systems of varying degrees. Some, such a...

Colombia - Foreign Policy

by the 1970s, mostly left-wing groups (International Crisis Group July). By the 1980s, right-wing groups emerged and by then, the ...

Overview of IAS

In nine pages international accounting standards are examined in terms of investments, cash flow reporting, retirement benefits, t...

Regional International Relations and the Effects of the Asian Financial Crisis

In a report consisting of nine pages the ways in which international relations have been impacted upon as a result of the Asian fi...

Mercury Shoes' Board Report

changes. Currently revenues have been depressed by the losses incurred in the forest fires of Southeast Asia, discussed further b...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

International Financial Reporting Standards

This 12 page paper considers how and why it was determined by the AASB that international financial reporting standards should be ...

Automotive Industry And Global Financial Crisis

less cost than other countries (Tabarrok, 2008). This means that every country can have a comparative advantage if they specialize...

Widget Box Product Marketing of Widget International

important for Widget International to get to these other countries first. According to Ivan P. Fellegi, Ontario is the larg...