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Essays 151 - 180

Project to Assess a Market

Identify potential sample respondents from existing customer base. * Send out invitations * Create an attendee list from those wh...

Business Case Study: Key Findings

companies as Microsoft, Convergys, Hewlett Packard and America Online whereby the organization is not actually downsizing but inst...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

Should Home Depot Expand into China?

of the company, which is increasing the return for investors? The idea of expanding into China is an international expansion st...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

International Marketing; Considerations Entering a Non English Speaking Market

was not always community, this change in political regime occurred following the Second World War the communist party took over th...

Plan For Small Business Going Global

them in their international stores. Able Corporation would establishes goals and objectives regarding global expansion rather th...

Market Expansion at Skyward

much as 90% repeat business, for mobilization to be successful where there is a provision of services of this nature, the ability ...

Consideration of International Strategy for Douja Promotion Group Addoha SA

the tourism industry was set to grow at 10% per annum. The group already has some significant interests in this sector; as such it...

McDonald's Adjusts for Foreign Countries

As McDonald's expanded into more and more foreign markets, they found that they had to change their operational procedures, more s...

Planning an Expansion

in order to maintain the first mover advantage, and keep ahead of many other companies who will reverse engineer the products once...

Analyzing Method's Industry

Method at present, but as the case notes, in 2006 Methods "total annual sales were approximately 10% of Procter & Gambles sales in...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Using Business Tools

as with a strategic partner the more practical aspects need to be considered. One of the main elements may be the way in which the...

Jamcraker Case Study

they not may be seen as offering increased risk, especially following the dot.com failures. This increased the reliance placed by ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Analyzing eBay

site for further information. Whether or not eBay needs to worry about a downturn in business is something we can investigate furt...

Business Intelligence Competitive Tool of Data Mining

"junk" from the system before uploading the data and implementing a data mining tool. PNC Bank Corp. is used as an example of a ...

NYC Health Club Proposal, The Six Moons Gym

the body to do it in style. Indeed, people of all ages, socioeconomic levels, and of both genders are flocking to health clubs to ...

Quaker and the Snapple Fiasco

Street approved: Steven Galbraith, a food and beverage analyst at Sanford C. Bernstein & Co., commented at the time, "This merger...

South Africa and Tessco Telecommunications

bitter court battle broke out between Cell C and its rival, Nextcom" (Anonymous, 2002, p. 15). But now that Cell C is ensconced ...

Products, Marketing, and Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

Global Strategic Dimensions

In many ways this later strategy may be seen as contradictory, as in the larger markets it may be necessary to tailor operation or...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Global Environment Management

in which they seek to compete. Companies and a Global Economy Some companies have had good luck taking advantage of techno...

Marketing the Bowflex Machine

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

The Greek Shipping Market

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

Organizing a Breakfast Meeting

reaching potential customers, but all the formerly existing ones continue to be available as well. An electronic approach can aug...