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Essays 121 - 150

Model A’s, Model T’s, and the Changing Face of America

few weeks later, the company sold its first automobile, to a doctor in Detroit (Davis). As noted above, the company produced 1,700...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

Travel Agency Strategy

more direct access to the holiday providers and flight companies though the internet. The main sector of the travel agents busines...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Consumer Market Supply and Demand

In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...

Change at Nissan

change is likely to see resistance and the potential for failure increases. It is only when resistance to changes overcome that a ...

Comparing Change in Two Companies

to customers, many of which were moving to travel low cost competitors, this means offering a high level of service and balancing ...

Analysis and Advice for Omnitel Pronto Italia

legislation allowed demand is being stimulated by airtime providers subsidizing the cost of the handsets, which is recouped throug...

PEFA.COM Case Study

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...

Intersect Investment Case Study

one sales manager is proud that they have cut the sales call time by 5% and increased sales levels. The same attitude is also seen...

The Influence of Culture in International Marketing

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Student Provided Case Study on Pfizer's Marketing

their herd. This is also where there may be different values. We have seen with the larger business there is a desire to control t...

Kone Launch of the MonoSpace in Germany

marketing undertaken by the company as result in the greatest success within the Netherlands, it had the success of they may not w...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

Pfizer Inc. Animal Health Products Case Study

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Lessons That May Help Smith Systems Consulting

et al, 2004). The plan did not go as expected as the firm over positioning itself, the marketing if the quality and the premium po...

Problems with the Change at The Concorde Bookshop

is maintained (Huczynski and Buchanan, 2007). These are broad stages Kotter has a more detailed change model, where the same proce...

Z-Wing Marketing Strategy

operators, or the market is dominated by only a few operators, even if they are operating under subsidiary companies giving a domi...

CASE STUDY FOR SOUTH DELAWARE

This 6-page paper analyzes a case study about a potential distributor ship of Coors Beer in South Delaware....

Case Study on Fictitious Company Empirical Chemicals' Strategy

In seven pages this student provides fictitious company case study examines Empirical Chemicals' corporate fragmentations through ...

CASE STUDY: PLAS TECH

shy violet, took charge in Williams absence and made decisions that department heads and the supervisors should have made. She was...

AN ANALYSIS OF COMPANIA DE TELEFONICA DE CHILE

plan to add 600,000 lines of service by late 1992. Bond also planned to install cellular service and paging services, develop a hi...

NPV Calculation

In six pages NPV is compared with ARR and IRR in a student submitted case study that focuses on NPV calculations....

Student Case Study on International Borrowing

In five pages this student submitted case study discusses foreign currency borrowing considerations by a company in an examination...

Cost of Capital and a Marriott Case Study

would need to invest in opportunities that might yield less profit. Cohrs, however, is tied by the fact that whatever he decides a...

Case Study on Flight Time

not developed a business plan. Indeed, the first time that this appears to occur is when an accountant is brought in to make the p...