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Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

Contribution and NPV Questions

we can now look at the break even point. We are given two fixed costs, staff salary and the rent. These need to be calculated as a...

Developmental Supervision Case Studies

some questions that drawn from the "upper five categories of Blooms taxonomy," which should stimulate high-order thinking (135). G...

General Insurance Company Case Study

This 11 page paper looks at a case study supplied by the student, describing the current manual information systems that are in pl...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Humanistic Existential Therapy and Cognitive Behavioral Therapy

review the journal during the first session, engaging Jack in dialog about the incidents and subsequent feelings. Reviewing and ...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Organizational Case Study of Hypothetical Juicy Red Tomato Company

In addition, the company needs to improve communication between production and operations, possibly by enhancing technology used b...

Strategies for the Pharmaceutical Industry Dealing with Buyers and Suppliers

This means that the management of the supply chain, such as using just in time inventory management may add value as it creates lo...

Creating a Survey Questionnaire

and audiences as to their legitimacy" (p. 179-180). Some of those characteristics are that qualitative research * "Takes place in...

Case Study of Largest Speicality Coffee Company

continue to innovate. It is also recommended that the company invigorate its employee incentives as well as to deliberately try to...

Bertram Chemical Company (Case Study Analysis)

provided by a student is about a family business in Thailand called Bertram Chemical Company, which was founded in 1963. All of th...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Proposal to Develop

be accessed remotely is already a key element of data that can be accessed by physicians, allowing them to gain up to date researc...

Pfizer Pharmaceutical Company and Strategic Financing

In twelve pages Pfizer's risks and performance are examined and then compared with those of competitors Eli Lilly and Merck. Six ...

Strategic Planning for the Hypothetical New XYZ Pharmaceutical Company

be amended. Research shows that an excellent strategy template to follow is that of Genentech (Stipp, 2003). Genentechs strategy ...

Stem Cell Research and its Advantages

It should be noted that this embryonic tissue is available as a corollary of infertility treatment or abortion,...

Financial Forecast of IVAX Pharmaceutical Company

In six pages a pro forma statement is developed in order to predict IVAX's future growth by relying upon the performance of the pr...

The History of Black America as a Component of American History

5 pages and 3 sources. This paper outlines the different elements of Black American history, with a focus on the significant role...

Pharmaceutical Companies, Globalization, and Mergers

In fourteen pages this paper examines the pharmaceutical industry as it becomes increasingly immersed in globalization and an envi...

Issues Involving Pharmaceutical Liability

In twelve pages this paper discusses liability law as it pertains to the pharmaceutical industry with specific cases and problems ...

Overview of Eli Lilly Pharmaceutical Company

In nine pages the Lilly company is discussed in a financial analysis that also includes its patterns of hiring and firing. Eight ...

The Utilization of Four Ethical Theories

We all make ethical decisions every day but there are there are times when we are challenged with an ethical dilemma. In business,...

EXAMINING SOCIAL RESPONSIBILITY IN THE CASE OF PHARMACARE

Ethical violations and philosophical theories in the case of PharmaCARE, a fictitious pharmaceutical firm. There are 8 sources lis...

Financial Overview of Schering Plough Pharmaceuticals Company

In seven pages this report presents a financial overview of Schering Plough and the challenges associated with being a global phar...

AIDS Research and Global Pharmaceutical Industry

In forty pages this research study examines the international pharmaceutical industry in an overview of global acquisitions, merge...

Why Pharmaceutical Companies Focus On A Disease

potential to make it through to the next step, the Phase 1 human testing trials (Masia, 2008). This is a very healthy small group...

Prescription Drugs and Our Over Medicated Society

orchestrated our growing dependence on prescription drugs. Big Pharma now represents a practically inescapable component ...