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Essays 511 - 540

Global Marketing of Computers

In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

UK's Dabbs.com and Information Services

and did not fit in with the business model. The company was started in 1990 by David Atherton as Dabbs Direct and was a mail ord...

United Kingdom's Market for Men's Fragrances

fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...

Market Entry Strategy for Romania/A Research Proposal

use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

COMPARING ALDI AND AMAZON GROCERY

and Socio-Cultural Trends Most discount retailers saw positive growth during the Great Recession and its aftermath and ALDI...

The Impact of Mass Customization on Supply Chain Management

for managing the customized goods will need to be more responsive. Mass customization sees a firm personalising a core product, ...

Website Strategy for eBusiness

competition factor is always a considerable one when a new idea is in the works, so it will behoove Whalen Clean and Tidy to offer...

Value Of Wholesalers

other words, it is wholesalers that make the product available to the customer, usually a retail outlet. They provide the quantity...

STRATEGIC ISSUE COMPARISON: WAL-MART, COSTCO & TARGET

above, are being threatened by the sub-prime fall out (Datamonitor (c), 2008). Costco is in a somewhat different boat, be...

POTENTIAL BENEFITS AND CHALLENGES OF ONLINE DISTRIBUTION CHANNELS

to the customers (Knowledge@Wharton, 2001). At first, customers would flock to such a system - the Internet-savvy ones, at any rat...

Urban Outfitters

2008). Other stores opened in the interim, however. The company established its Free People wholesale division in 1984 and...

Analysis and Strategic Recommendations for WalMart

economies of scope and scale for their relationship with suppliers, it is recommended that the organization undertake product exte...

Marks and Spencer Marketing

rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...

Amazon.com

This 7 page paper looks at the performance of Amazon, the online retailer, giving some background to the firm and then performing ...

Wal-Mart Problems and Challenges

solution. Financial In financial terms the company appears to be strong, they have increasing revenues, even during a recession...

Recommendation for Wal-Mart IT Systems Development

have a potential opportunity if they were able to further the way that the existing enterprise systems were utilised or to assess ...

An Internet strategy for Kudler Fine Foods

taking advantage of opportunities that are within their environment, which will complement the existing strategies. The paper exam...

Managing Logistics at Tesco

movement, such as the fast moving goods. There is a general recognition that the management of supply chains tends to focus on t...

EDDIE BAUER, MULTICHANNEL MARKETING AND CUSTOMER PRIVACY

couldnt have foreseen how pervasive and important the Internet would become in terms of shopping and information gathering. McKins...

Analysis and Development of a Marketing Strategy for Marks and Spencer

in 1907, the business has grown exponentially and today the firm serves over 21 million customers a week with more than 600 stores...

The Largest Retail Store and OB

Wal-Mart is the largest retailer in the world. It is criticized in the United States for low wages, lack of health and welfare ben...

The Success of Amazon.com

and software. Acquisition have also brought more products into the fold, with everything for toys to pet products. The strategy t...

Assessing Potential Organizational Diagnosis Tools

The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...

Presentation of Amazon.com

are not physical books and allow for high levels of efficiency on the supply chain. Other digital downloads are also available, in...

Pricing the Embers Charcoal Starter

orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Assessing a Web Site

does not know what colour they want there is even the option to allow the artist to choose the colour. Clear pictures of the goods...

Choosing a Promotion for Piggy Bank

will be important as well. Product The product, obviously, is that thing being sold. It does not need to be a tangible...