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Essays 61 - 90

Copyright and Music Streams

when an artists music is played via streaming audio, what is their expectation as far as royalties go? It seems as if royalties ar...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Society's Obsession With Celebrity

reported elsewhere, or the writer personally knows the content is true based on news broadcasts or other knowledge the writer has....

Touching Greatness: The Central Midwest Barry Manilow Fan Club

of our heroes. Indeed, even God is given a lesser status as society reasons Him away and turns instead to science and technology....

David Bailey, Photographer

as one of the principal influences and inspirations on him as an artist ("David Bailey, Biography"). According to Bailey, "The fir...

The Benefits and Dangers of Using Personalities to Promote a Brand

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

Class and Gender of Paris Hilton

in that respect. Her connection to wealth and her ability to spend it put her in a social class that is not...

Jay Gatsby and the Cult of Celebrity

same time he undercuts Gatsby by telling readers that he made his money illegally; he was a bootlegger (he sold illegal whiskey du...

"Fairness" in Pay Inequities

are paid substantially less for comparable work and responsibilities compared to the private sector in the job families analyzed" ...

Ofili and Dalwood's Celebrity in Contemporary British Art

of the artist. Dalwood has, in effect, set himself up as the "visualiser" of the publics imagination: this, he says, is what the o...

Contemporary Cultural Production and Studying Celebrities

impressionable period, and what children hear or read during this critical period can determine the value system which dominates t...

Social Perceptions and News Magazines

over the Washington-area sniper who began shooting people at random during the latter part of 2002 (Abramsky B11). Even while "th...

Man and Celebrity of Frank Sinatra

In twenty pages the man, the music, the celebrity, and the mystique of Frank Sinatra is examined. There is included an extensive ...

Working With Celebrities is Not Fun and Games

In eight pages this paper dispels the myth that working with motion picture celebrities is a pleasant experience. Fourteen source...

Families, Stigma, and Socialization

In eight pages this paper examines socialization and the stigma associated with suicide, adoption, interracial marriage, homosexua...

Perfume Ads and the Function of the Supermodel

This research paper examins the role of the supermodel within the context of the perfume industry. The writer considers the histor...

Celebrity Product Endorsement and Reaction of Consumers

In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...

Original Motion Picture Celebrities

In five pages this paper discusses the original stars of film and considers how and why they became celebrities. Five sources are...

'Stardom' and Jungian Psychology

In seven pages this research paper applies Jung's theory of psychoanalysis to the public's fascination with celebrity. Five sourc...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

Life and Times of Muhammad Ali

angrily told Officer Martin that he would whip the person who had stolen his bike. One has to smile at this. Even at twelve years...

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

Advertising and Celebrities

In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...

Fashion Designer Halston

In five pages the life and celebrity of fashion designer Halston are examined. Three sources are cited in the bibliography....

Voter Apathy and the Sale of a Political Candidate's Personality

In six pages this report discusses celebrity packaging, image making, and marketing a political candidate's personality with such ...

'Obscene' Salaries of Professional Sports' Celebrities

the fact that they are ostensibly playing a game for pay and that their talents are unique in all the world, the fact remains that...

Charles Ramsey and the Celebrity Phenomenon

In a paper of three pages, the writer looks at Charles Ramsey. The piece takes the form of a literary journalistic story. Paper us...

The Family and Television

This paper concludes that, to an extent, media creates images of family life that viewers use to form attitudes about family, but ...

Crisis Communication and Social Media

In a paper of six pages, the writer looks at social media in crisis communications. Using BP as an historical example, the paper r...