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Essays 1021 - 1050

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Facing a Family Health Challenge

frequently the needs of terminal patients are not addressed properly and that multiple problems exist in this regard. Practitioner...

The Benefits and Challenges Associated with IFMIS Implementation in a Developing Country

may not only facilitate further donor aid, may also increase the potential level of trust that trading partners or investors may h...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Strategic Challenges to the Music Industry

extension of this established practice. The music industry claimed that the development was not a surprise, and that the potential...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

The Challenges and Experiences of Aboriginal and Islander Tertiary Education Students

any hint of shame mixed in with the pride. In some way Higgins already felt different, otherwise she would not have felt this conf...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Research Diary Entries

appear to be universal. The aim of this research is to assess if international companies prefer to undertaken standardized marketi...

Nestle and Wyeth; Research Proposal

always an emotive event. This is especially true where the death was preventable and most codes of ethics will advice the protecti...

Challenges to 20th Century Imperialism

excuse is often that the colonizers are there to "save" the natives by introducing them to Christianity, or to "educate" them; in ...

Business Proposal for a Wedding Planning Business

1.1 The Proposed Business The proposed business will be called Brides Bliss Wedding Planners. There are several reasons for this ...

Ready Meals Market in the UK

was worth ?3.5 billion in 2005 (Bradeley, 2006). The market can be divided into different segments, the main segment is that of ch...

Wright: "The Challenge of Jesus"

and lay persons; those he calls the "next generation of thinking Christians" (Wright). In order to reach these people, however, he...

Traits That Help Companies Meet New Challenges

and Michael, 2006). It also leads to greater support and reinforcement among employees and between managers and employees. There ...

Marketing Plan for a Golf School in Shanghai

look at how the marketing can attract that target market. 2. The Target Market Golfing is a leisure activity, those who will be...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

A Challenging Learning Experience

no positive reinforcement for me and an aversion to the machine developed. Positive reinforcement refers to when an event or stim...

Critique of "Computers in Clinical Assessment: Historical Developments, Present Status, and Future Challenges"

which can be found in various forms scattered all through the Internet. "Overall, there is greater potential for resistance...

Keynesian Economics Views and and Impact of Paul Anthony Samuelson

In five pages this paper assesses the economic impact of Paul A. Samuelson particularly as it pertains to free market capitalism, ...

'Trados' Translation Software Marketing

In five pages this report considers 'Trados' translation software and how to effectively market it to business in an examination o...

Skeptical Challenge and 'Meditation' Argument of Rene Descartes

He found that he could not believe in something unless its certainty was unquestionable. He only believed in the concrete, the po...