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Essays 451 - 480

The International Position and Strategy of Unilever

way that the firm markets itself and deals with competition. * Assess marketing strategies of the firm. 1.2 Justification for the...

Marketing and Porter

be gained by asking certain questions, such as: Why do customers buy from this company, i.e., what needs do they have that cause t...

Strategies for Lesson Planning

be able to apply them outside the classroom. Prior knowledge is has a great deal of influence on how a student interprets new know...

STRATEGIC FINANCE QUESTIONS

issuing debt through the sale of bonds. There are, of course, advantages and disadvantages to doing both - but they bring temporar...

Strategic Recommendations for PPQ

significant growth potential, international patterns indicates the markets with the greatest potential are the developing markets,...

Critical Evaluations of Poet Percy Bysshe Shelley

In six pages this paper examines changing critical assessments of Percy Bysshe Shelley's poetry from past to present in a consider...

How to Develop Strategy

Porter’s five forces of competitive advantage and using them to develop strategy is as applicable today as it was when he wrote th...

The Problem of Energy Security

The writer looks at the concept and problems associated with energy security. The influences including but not limited potential d...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

McDonald's Human Resource Management Strategy

all have to follow the same highly controlled model. 2. McDonalds HRM Strategy The company is well known for having a large leve...

Expanding the EU

In five pages this paper discusses European Union expansion and topics including the impact of change upon member nations, the eff...

Strategic Marketing and European Telecom

In seventy two pages a fictitious European telephone communications company is discussed in a financial examination that includes ...

Bell Atlantic's Planning Strategies Regarding Managing Technology

In fifteen pages this paper includes a SWOT analysis in this consideration of technological integration and management planning st...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Marketing and Software for Enterprise Resource Planning

In twelve pages an ERP is defined and a discussion of the marketing strategies involved in an Enterprise Resource Planning softwar...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Negotiating and Pre-Planning

a need for material focusing on the planning aspects of negotiation strategy. Over the course of the paper, a four-step strategic ...

The Problems of Tourism in Dubai

The tourism sector was developed as part of the diversification strategy in Dubai. The writer looks at how and why the plans have ...

Coca Cola's Non Cola Defining Strategy

historical mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization t...

GuidingLight Enterprises Consulting

using only the criteria of consultants areas of specialty and whether the team leader expects to be able to work with them well. ...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Nonprofit Organization's Planning Strategy Evaluated

In five pages a credit union's planning strategy is evaluated in a consideration of its mission statement, vision, with an opportu...

Teaching Defensive Skills in Coaching

With the emphasis on scoring and offense, teaching defensive skills can be one of the more difficult tasks of a coach. This paper ...

Contemporary Middle East

In six pages this paper examines the contemporary Middle East in an assessment of changes due to external forces and economic glob...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

An Examination of AT&T

In five pages an overview of AT&T is presented in terms of profit, revenues, management processes, Internet involvement, marke...

Plan for Fictitious Product Marketing

In sixteen pages an 'all in one' fictitious product that combines toothpaste and mouthwash gel is the focus of this marketing plan...