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Essays 271 - 300

Issues of Authenticity/Internet & TV

informing the citizenry on what they need to know to be responsible as co-policymakers within a democratic framework.2 When news a...

The Economic Effects of Terrorism

will wait until the time is right. They simply have not tried to do anything since September 11th. That is the problem. The future...

FDR and Change

programs, unemployment insurance, disability insurance, environmental laws, child labor laws, farm (and other) subsidies, forest p...

Amazon and the Potential for New Technology

to gain and retain the first mover advantage as a firm that was the first major book seller on the internet, the firm took many ye...

Reform in the Early 19th Century

to help the disadvantaged had to be public and systematic, rather than the private efforts then underway (Faragher et al, 2000). ...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Organizational Change

been present in older civilizations such as the ancient Greek or Chinese societies (Haralambos and Holborn, 2004, Bilton et al, 20...

The Role of Employees in Organizational Change

forces will be concerned with improving the organisation. The influences which prevent change are the restraining factors....

Market Changes in Kuwait Resulting from Changes in Population Numbers

continue improving over the next 25 years. By the year 2035 there is an expected population of 459,689 over the age of 50 years (U...

The Coop in Italy; Case Study on the Move to Discount Retailing

the quality is the right level, the Coop approach to screening beyond this. The first stage is a screening to ensure that the supp...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

2002 until 2005 Nike Stock Changes

Nike and Reebok traditionally have traded the leading position in their industry, at least in terms of sales. Skechers is always ...

Change and Change Management

organisation, in this model, is always under some form of pressure to change. The way in which any changes emerge are as a result ...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Clothing of China

Long thought to be legendary, it has recently proven to actually have existed, but theres no information on the type of clothing w...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Formation and Changing of Opinions

the surgeon general is mostly respected, when it comes to running shoes, his or her knowledge probably wouldnt be very persuasive....

Changing Markets, Cost Efficiency Maintenance, and Market Evaluation

In nine pages this market evaluation study discusses changing markets and the variables to be considered if cost efficiency is to ...

Marketing Focus Changes and a California Financial Computing Marketing Plan

In twelve pages this paper examines a California based software business's need to change its marketing concentration in a present...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

Does Organizational Change Need to People to Change?

in an environment that is constantly changing. If organizations are an open system they cannot be controlled in a logical manner (...

Why is Transformational Change Less Attractive than Incremental Change?

then reinforced, especially as this changes focused on the tasks of the company undertake, increasing the number of shifts a numbe...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Consumer Behavior

they have always purchased (Postrel, 2009). Consumers can no longer purchase a simple chocolate bar or a package of laundry deterg...