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Essays 301 - 330

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Can Financial Analysts Outperform the Stock Market?

The writer argues that it is not possible for investors to outperform the market in the long term using financial analysis as the ...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Music Industry Marketing

a point of influence with a major label. The music industry has complained for some time of its inability to sell albums....

Case Studies: Caterpillar And Harley-Davidson

burst. The world went into a serious recession. To compound this event, the company suffered a 205-day strike by UAW workers (Bart...

Kraft SWOT Analysis

SWOT Analysis, 2005). * Strong R&D focus. Kraft continually seeks out new product ideas, but neither is its R&D limited to prospe...

America and IKEA

only would flat packages be easier for customers to handle, but they could get more items on a truck if they were flat (Moon, 2004...

UK Mobile Telephone Industry; An Economic Explanation

entry into third generation mobile technologies. The market is still growing, in 2002 there were 44.1 million subscribers, which...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Organizations, HRM, and the Impact of Trends in the Labor Market

trends which the employers cannot change or influence, these are social trends such as increased knowledge due to the flow of info...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

Sears, Roebuck and Company Today

stores. The largest portion of the catalog operation was dismantled, taking with it an American tradition. However, in 199...

California Financial Computing Inc. Marketing Plan

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

An Article Technically Analyzing the Stock Market Reviewed

In three pages the article 'Technical Analysis Successfully Tests Old Resistance Level of Fundamentalists' that appeared in The Wa...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

Case Study of R.H. Macy's

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

1999 Interest Rates and Stock Market

In five pages the period from December 31, 1998 to May 21, 1999 is the focus of this consideration of the Dow Jones Industrial Ave...

Corporate Dividend Policies

In fourteen pages changes in a company's dividend policy are examined regarding any change in ordinary share's market price in a c...

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Futures, Long Term Growth and the Stock Market

In three pages this paper examines an investment strategy for long term growth in a consideration of the futures market. Two sour...

Bond Market Activity and Changes

In seven pages the changes in bond market activity are discussed in terms of the reasons for thes changes and the continued suppor...

Comparing Stock Market Share Prices of Fiat and Ford

In eight pages this paper discusses ratio definition, calculation, and short term share prices of Fiat and Ford. Four sources are...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Stock Market and Biotech Companies

In six pages good stock investments in terms of biotechnical companies are examined with a synopsis of ten companies presented alo...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

British Workforce and the Growing Participation of Women Since the Second World War

control practices and free contraception; the changing attitudes of women; and the availability of part-time work. After the war,...

Turn of the Month Stock Market Downturns and Its Reasons

subject of many studies, if it is not a self fulfilling prophesy, then other reasons need to be sought out. Many of these reasons ...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...