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Essays 61 - 90

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Pros and Cons of an Electric Car

20,000 - 30,000 watts (Westbrook, 2001). This will need a controller in the range between 40,000 - 60,000 watts. For example, betw...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Primary Research Tools

in-depth results but the style of the approach which generally asked a number of relatively simple questions is suitable to be use...

Analysis of an Audi Ad

to combat the idea that aluminum is inferior to steel. Therefore, the ad constitutes an argument based on Logos, that is, logic....

Marketing Primo

The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a f...

The Cars of the Future

the State of California for demanding these requirements (Moore 35). As this suggests, the focus of both car manufacturers and g...

Are Environmentally Friendly Rental Cars a Feasible Strategy?

commercially available, gas vehicles are also available and the use of other single source fuels, such as ammonia fueled vehicles....

Questions of Ghosn’s Changes at Nissan

The writer answers questions set by the student based on a case provided. The position of car industry and Nissan and Renault at t...

GERMANY VERSUS JAPAN: BATTLE OF CARS

the United States, for example, we have the "Big Three" auto manufacturers which, fairly or unfairly, have been maligned for poor-...

GM Changes

2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...

The Proposal for New Taxes on Australian Mining Firms

become less attractive and that Australian firms would be at a disadvantage to firms that they compete with in the international a...

Cablevision and The Cable TV Industry

If we isolate out industry consideration to the cable television companies that we can look this as a mature industry. In 1997 the...

Oil Industry's Changing Technology

In twelve pages this paper examines how the oil industry changed in the 20th century due to such technology as satellites, compute...

China's Role in the International Steel Industry

and put them to sound business use meant to be the only ones doing so. Business people did not recognize the value of competition...

Car Industry and DFI

evidence also exists that indicates the growth may not be this slow for some time. For example in the UK the market still has a gr...

Ford Case Study

Ford is a well known American car manufacturer and is the focus of this case study. Technological changes are addressed in the sce...

The Addition of Alternative Fuel Cars to Lotus Rental Cars

fuels for onsite fueling, the company has no control over what customers choose to place into fuel tanks. Biofuels are not availa...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Changing Oil in a Car

the engine oil" (Bentz, 2006). It is suggested that the best always be used for a cheap filter will leave the engine more at risk ...

Design of American Automobiles from 1930 until 1939

African Americans who had been restricted from purchasing these cars. When GM opened their doors to the minorities, they were able...

Asia and American Sports Industry

In eleven pages this paper contrasts and compares Asia and the United States in terms of the sports merchandising industry. Twelv...

Choosing Luxury Cars Over Compact Cars

can then use the operators help to find their way to a particular destination, advise them they are out of gas or having car troub...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Tax on Goods

new cars. The federal excise taxes include a "gas guzzler" tax that is "imposed on new cars that fail to meet federal fuel economy...

Buying Corn in 2020

(along with its price) but supply had not yet increased to meet that demand. Today in 2020, realism has overtaken the dream of et...

Case Study on Mary Kay

earned on the sales made by other agents. There appears to be a high level of motivation on the part of new agents is to gain recr...

Ford; Selling Cars

seen in many other industries, companies with the best sales force will often be the most successful, as long as the product is ac...

Compact Cars' Marketing

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...

Overview of Sports Marketing

In eighteen pages this paper discusses twenty first century sports marketing in a consideration of present issues and what the fut...