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Essays 391 - 420

Small Businesses ; Partnership with Larger Businesses

produce to local buyers. . Each of these may be seen as placing the firm at a disadvantage due to the nature of the trading relat...

The Federal Express Corporation (FEDEX)

have been good. Many people know the company by name and are familiar with its packaging and "on time" guarantees. This is a comp...

Business Plan for ABC Books

computers at a minimal cost, but as much as possible, keep them similar for the sake of simplicity. Additionally, when purchasing ...

Harlequin Case Study

with the marketing of the series, the brand awareness and repeat purchases are not a feature of single titles. Instead, for each b...

DaimlerChrysler; From Start to Finish

is an increase in demand globally, Hyundai Motor Co., project that the global market will increase by 4% in 2008, but this is not ...

Operating in a Changing Environment; Caterpillar and Cingular

services and the extension of the services offered. The company developed and enhanced three areas of service which were offered; ...

Avon

more than 10,000 representatives selling more than 117 different products (Avon, 2008). International operations started with the...

Using Porters Four Facets Model For Examining an International Firm

existing business environment (Thompson, 2007). The accuracy of this model depends on the quality and accuracy of the input inform...

Ushering in Change to Best Snacks, Inc.

with it Risk Aversion "Brainstorming," throwing out ideas without judging them first Lack of Commitment Challenge long-time empl...

Assessment of British Airways 2005 - 2008

of levels it may be argued that simply surviving the last few years may be a sign of success, and is an indicator of performance. ...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Change Analysis

remaining high and becoming unsustainable if the firm wants to survive. The decision is made that saving can be made by cutting ba...

IBM Proposal for a Knowledge Management Program

nineteenth century, and develops through the twentieth century, always based in the development of new technologies. IBM have been...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

The Need for a New Management Information System

This 8 page paper looks at a fictitious retail company and a single process which needs improvement. The example is a retail store...

The Facilitation of Human Machine Interaction

the art training services for different types of firms, smaller companies do as well. User Solutions is a firm that provides "use...

Motivation at Starbucks

the lower order needs. Higher order needs are motivators such as the desire to belong, recognition, development and self actualiz...

The Use of Technology at Tesco

a reward card it may be argued that as well as customers benefiting from the rewards Tesco have found a way of making it very cost...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

Balancing Policy and Law in Human Resources

Human resource management is structured not just around company policies but also around state and federal laws. The XYX Organiza...

SWOT Analysis of J.M Smucker Company

number of patents and is benefiting form the merger with Flogger Coffee that took place with the former Proctor and Gamble firm in...

Lufthansa Case Study

an acquisition that was made as a defensive move to prevent a One World alliance airline gaining control. However, the placement o...

Assessment of the Breakeven Point for AT&T in 2009

need to differentiate between the fixed costs and the variable costs. The traditional approach variable costs are these are the di...

Strategic Assessment and Recommendations for Coca-Cola

script, the same style that is used for the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to n...

Proposed Future Strategies for Starbucks

economic influences impact on the business the firm is set by looking at the historical performance of a company during times of e...

Change in a Biotech Company

and eight years after beginning the company with five principals, the companys revenues are at $400 million. Their initial gene te...

The Case of Pacific Hydro

countries who have agreed to making significant reductions in their carbon emissions, as such there is also the potential for trad...

The Problem with British Airways

can extrapolate the employee relations is the way in which this relationship takes place. Gospel and Palmer also note that there ...