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Essays 91 - 120

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Social Classes in Pakistan

In seven pages this paper examines Pakistan's social class structure in an examination of people's lifestyles and how they vary so...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Group Communication and Various Roles

be asked when planning a breakfast for a firm. The group wants to create a good breakfast at a low price. In order to gather price...

Ecuador and Texaco

including a primary pipeline that extends 280 miles across the Andes. To build the roads, forests were cleared and Indian lands bu...

Nursing Ethics in December 2002 AORN Journal

Washington Medical Center, Seattle, and a clinical instructor, bio behavioral nursing and health systems, at the University of Was...

Two Articles Compared Regarding Business Ethics

business ethics. The first, they maintain, was launched in the defense industry during the 1980s, when reports of military contrac...

Three Essays on Philosophy and Ethics

made to render the greatest happiness for the greatest number. That is all that utilitarianism is equated with. There are differen...

Ethics

are a small minority (we hope). It is important for scientists to not get so intent on proving one thing or another that they vi...

CSI Personal Code of Ethics

1. the best in the moral philosophy of all ages and places; 2. the moral standards of Christendom; 3. the ethics of the Christian ...

The Chevron Acquisition of Unocal

the acquisition, by acquiring Unocal, Chevron will have significantly better reserve levels seen those reserve levels, based on 20...

Mergers; Texaco and Chevron

that competitive advantage to the newly formed merger or parent company. It is true that in the competitive market the newer compa...

Case Study of Pat Parker and Associates

would directly impact them. Parker must look at sub-issues. First, does the contract she had with the Jackson campaign allow her ...

Case Study on Texaco

In twelve pages the merger between Texaco and Chevron is analyzed in terms of how to develop future corporate attitudes and strate...

Doing Good and Medical Ethics

Oath. This was traditionally taken by all graduating doctors, but many institutions do not insist on it toady. The original oath h...

Contributions to Political Campaigns and Ethics

In seven pages ethics implications of abuses regarding presidential campaign contributions are discussed along with various types ...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

The Ethical Enterprise of Advertising

In this paper consisting of twelve pages ethics is portrayed as a serious concern of the advertising industry. There are ten bibl...

Good Intentions and Advertising

In a paper that contains five pages the reasons for including the detrimental effects of tobacco in cigarette advertising in the n...

The Focus on the American Middle Class in 1960s through 1990s Advertising Campaigns

In a paper consisting of five pages the ways in which print advertisements have portrayed the lucrative consumer base of the Ameri...

Advertising Campaigns and an Evaluation of Emotion versus Logic

In seven pages this paper evaluates the effects of advertising in terms of appealing to emotions or logic with a survey sample and...

'The Iliad' and 'The Odyssey' of Homer and Themes of War and Domesticity

In a paper consisting of 6 pages war and domesticity are examined within the context of these Homerian ethics particularly as they...

Self Awareness Importance in PR Campaigns and Advertising

In five pages the pros and cons of this observation 'Self awareness and co orientation by members of a public are necessary condit...

Advertising and Ethics

The conflict between advertising and ethics is considered in a paper consisting of five pages. Six sources are listed in the bibl...

Organizational Practices Case Study

in corporations, every company needs to publicize their ethical code along with examples of how they practice this code. 3. Like ...

Beneficence and Medical Ethics

do very good medicine. The two simply cant be removed from each other" (Rolph, 2003). This is an interesting premise because accor...