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Essays 121 - 150

Three Evidentiary Examples of O.J. Simpson’s Guilt

of the murder? III. O.J. Simpsons Leather Gloves A.) A pair of distinctive extra-large leather gloves with distinctive stitc...

Brown Shoe Company Financial Analysis

and Canada which operate with the Famous Footwear or Naturalizer names. The company also sources and supplies footwear to other re...

A Theophrastan Character Sketch of Goody Two Shoes

are great fun, probably because we can see ourselves or people we know in them. In the case of Goody Two Shoes, it turns out that...

Case Study of Sperry Topsider Shoe Company

company needs to understand its own operations, the place it has in the market and also the market. Not all companies can be leade...

Cash Flow and Owners' Equity in the Payless Shoe Source Company

looks at how much of the capital employed is provided by way of long term fixed debt and liabilities. This compared the level of s...

Maple Leaf Shoes Ltd. Human Resources Case Study

were good, it was the union leadership that caused problems. Another manager, Tim McDonald, (not to be confused with Joseph McDo...

Nike Advertising

How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...

Nike and Financial Future Forecasting

In seven pages this paper discusses Nike and considers financial forecasting for the future of this highly successful shoe company...

Athletic Shoes and the Factors of Concern in the Industry

shift" away from the athletic look have put Nike in as vulnerable a position as it was when Reebok ascended briefly past Nikes cla...

Children and Marketing

perceived. With a lack of purchasing power themselves their role must be to influence those whop do have that purchasing power. T...

Big Business of Children's Marketing

ethical an unethical is much harder to distinguish. With Debra Shipley seeking to introduce new controls on marketing to children ...

The Effect of the Housing Market Slump on Children’s Schooling

found that they couldnt keep up the payments and defaulted on the loan. In many cases, they were brought into the home buyers mark...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Video Games and Social Responsibility

games are encouraging violent aggression in young people. Should video game designers act in a manner that is socially responsibl...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Fast Food Nation

environmental issues literally for decades - such as when actor Ted Danson announced decades ago that the ocean would be "dead" in...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...