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Essays 91 - 120
this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...
The writer looks at a range of three different tools which can be used as a framework to examine an organization. McKinsey's 7 S's...
In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...
It was the 1920s which saw the company takes it strategic direction of dealing directly with producers, a strategy which has remai...
in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...
(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...
and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...
to market in a timely fashion (Harrington, 2002). Its a full-time job for Columbia to oversee these chains, and its possible that ...
to support the operational overheads. Tesco and Sainsbury are taking this longer term approach and are also seeking to gain more ...
(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...
its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...
In twelve pages this paper discusses how a retailer must constantly design new and innovative marketing strategies in order to att...
educational improvement. Previously a respected public school, it now serves only those of the district who cannot afford a priva...
In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketin...
This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...
In twelve pages this paper discusses the aggressive marketing of film and photographic retailers in this consideration of Kodak an...
In twelve pages this paper considers a fictitious women's outdoor clothing retailer in a consideration of development, management,...
two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...
which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...
existence of Indian gaming facilities. Pull tab games and bingo have been allowed in Alaska for years, but other games of chance ...
situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...
use to enter the Romanian retail clothing industry and which are likely to be the most cost effective. The hypothesis is that to ...
fragrances making up 70% of the market this was the focus of development, 26 new mens fragrance brands were released in 1998 (Mark...
particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...
and put them to sound business use meant to be the only ones doing so. Business people did not recognize the value of competition...
costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...
orders. In reality neither of these are likely to be correct, but with the higher cost calculation pricing can ensure all costs ar...
rate than ever before. This paper will consider the way in which Marks and Spencer may adapt and meet consumer needs and increase ...