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Essays 421 - 450

Yangpin's Noodle a Case Study

with a 28 percent market share. The remaining market share of 15% is shared by a number of small establishments. The research also...

MACROECONOMIC CONSEQUENCES OF CHINA'S GROWTH

the world. General Hypotheses China has been referred to by many titles, most notably, the "Paper Tiger," or "Paper Dragon...

REASONS FOR CHINA'S GROWTH

Focuses on the factors behind China's economic growth, beginning in the early 1980s. There are 4 sources listed in the bibliograph...

WTO Entrance Bid by China and Its Media Coverage

example of the ever-expanding (or more accurately "shrinking") international arena as the new "global village." China and the WT...

China and United States Trade Relationship

In eight pages this paper considers the latter 20th century trade relationship that developed between China and the United States ...

XinJiang Separatist Movement

In twenty five pages this paper discusses China's human rights abuses in this overview of XinJiang's culture and history and descr...

The Development of China as a Significant Economic Force

5 pages and 5 sources used. This paper provides a view of the nature of change in China and the impact of economic change and tra...

Chinese Society's Collectivist Vision

In eight pages this paper discusses China's 1960s' and 1970s' collectivist vision in a consideration of the New Life Movement and ...

Chinese Media

In a paper consiting of five pages China's media with an emphasis upon film are discussed in terms of the conditions of the recent...

The Effects of China’s Patriarchal Society on Women and Girls

infant mortality rate was at or about 25%.3 The only solution to the massive problems was sweeping social reform, which Mao instit...

China, State Owned Businesses, Global Investment, and Political Risk

1992. Luo and OConnor (1998) point out: "The opening up of the Chinese economy has significantly contributed to the growth...

The Importance of FDI to Economic Development in China

FDI to determine the way that this is needed and impacts on the achievement of the goals. The economic development plan in...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...