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Essays 151 - 180

EBAY AND TROUBLE IN ASIA

can strike instant deals rather than having to wait until the bidding is closed (Ihlwan and Hof, 2006). Buyers seem to believe the...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Are Western Strategies Suitable for Use in Businesses in China?

2050, there is a large pull factor for western companies to ether this market (Mintzberg et al., 2008). However, where there are b...

Analysis and Recommendations for Bundy Asia Pacific

transferring technology from other parts the company, change the way in which management is taking place in order to embrace long-...

Challenges of the Chinese Business Environment

the Chinese cosmetics market. LOreal have a large number of brands that are popular in the west, and were able to transfer some of...

China's Climate of Reform and Investment Management

information systems. There has been a dearth of financial information available in the past, but now it appears that information ...

Case Study of Steinway and Sons

the relevant segment of the industry. Differentiation is described by Porter as "when it [the company] provides something ...

Exporting U.S. Wines to China

2006). The Chinese also enjoy beer, and Starbucks has successfully penetrated the market with its coffee stores. But wine is relat...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Globalization Theories and China's Starbucks

for their parents as a way to thank them for all they did in bringing up the young people (Chinese tea culture, 2006). Tea in Ch...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Chinese Higher Education and Chinese Heritage

for Youth Research in Shanghai, recognizes the changing status of Chinese children, remarking that fathers now treat their childre...

Chinese Marketing of QUALCOMM's CDMA

In nineteen pages this report examines San Diego's QUALCOMM and considers how to market its Code Division Multiple Access wireless...

Perspectives on Relgion and the Chinese by the Chinese

Confucian monarchs achieved for China what many of the Wests most modern pre-Enlightenment philosophers wanted for Europe (Woodsi...

Military and Political Reasons for the 1949 Defeat of the Chinese Nationalists by the Chinese Communists

In twelve pages this paper examines the reasons behind the 1949 defeat of Chiang Kai shek's Chinese Nationalists by Mao's Communis...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

Chinese Reform and Financial Markets

having an impact on the Chinese economy. Well also touch somewhat on Hong Kong to determine how Chinas economic policies and finan...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Animal Testing In Cosmetic Labs

caged monkey, arms and legs spread wide and strapped to the metal wire, head firmly braced so as to not allow movement of any kind...