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Essays 211 - 240

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...

Ethics in Business

In seven pages the importance of ethics in business are considered and ways in which it does not have to be compromised in the nam...

Cosmetic Industry Ergonomics and Safety

This is also true in the area of equipment design - for the most part, equipment is designed more for the benefit of a company,...

Pornography, Cosmetic Surgery and Sexual Ethics

This research paper analyzes the manner in which sexual ethics can be applied to issues pertaining to pornography and cosmetic sur...

Human Health and Environmental Impacts of Alachlor

state agencies are responsible for the oversight and/or regulation of chemicals in drinking water as well. Under the terms of the...

Body Shop Evaluation

The Body Shop was founded by Anita Roddick, a pioneer in natural cosmetics and has generally supported social and environmental ca...

Cosmetics and Estee Lauder Companies

In fifteen pages the cosmetics industry is considered in a basic overview and then Estee Lauder is discussed in terms of analysis ...

Avon Cosmetics Ltd. Human Resources Challenges

In five pages the Avon Cosmetics UK location is the focus of the personnel challenges the organization's HR department faces. Ten...

Cosmetics and Estee Lauder

This paper consists of fifteen pages and considers the cosmetics industry and provides an analysis of the Estee Lauder Company. T...

Women Influenced by Shopping Malls

once in a while, car show of sorts or other male oriented type of presentation takes over the malls of America. One sees an array...

Self Esteem, Self Image, and Cosmetic Surgery

may have had about canceling the operation. "My breasts were fine before, but especially giving birth to twins changed my breasts...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Canada: Haven For Criminals Entering From The United States

become accountable for harboring criminals. The aspect of accepting personal responsibility for ones actions has long represented...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Business Plan; Groovy Rags

Groovy Rags has the aim of filling the gap with a highly differentiated, but fashionable, range of clothes and accessories for me...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...