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Essays 661 - 690

'Marketing Myopia and 'Increasing Customer Retention Potential' Reviewed

bankers, but its applicability to all industries is obvious. The cost of attracting a new customer always is higher than the cost...

Overview of the Cellular Phone Service Industry

had known how to do this, cell phones would have been on the market more than 50 years ago (Mehta, 2004). AT&T even developed a pr...

Schlosser: "Fast Food Nation"

Perris, California or Paris, France. Buying fast food has become so routine that we no longer think about it. If we really did sto...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Commercial Market for MP3 Players

Digital Audio Broadcasting (DAB) (MP3-Mac, 2004). MPEG being short for Moving Picture Experts Group (MP3-Mac, 2004). In 1989 Frau...

Hospitality Marketing

- another Hampton Inn, for example, upon its opening 20 years ago, gave away several hundred rooms during its first year to parent...

Structural Evolution

and electrical to the high tech industries of the 1990s, the industry was changing and as one form of job was lost other took ove...

Changes in the Personal Computer Industry

radical growth was between 1995 and 2000 (Canter, 2005). The surge in entry occurred much earlier between 1974 and 1984 (Canter, 2...

Financial Services in a Global Context

billion passed through the hands of currency traders in New York, London and Tokyo every day. By 1995 daily turnover had reached a...

Social Considerations for the Alcohol Industry in Poland

significant reduction in mean alcohol consumption among the major targets of its Strategy Health for All in 2000" (Moskalewiczi, 2...

The Appeal Industry

This 10 page paper examines the influences on the apparel industry in the United States. The paper starts by looking at the genera...

Tobacco Industry

any number of physical ailments, including halitosis and lockjaw throughout Europe (ASH, 2006; Randall, 1999). Sir Frances Drake ...

Environmental Risk Management In the Construction Industry and the Role of the Project Manager

in 2005. Prior to this only 10% of electrical waste was recycled, this legislation makes manufacturers responsible of goods throug...

Literature Review on Changing Leadership at the Minnesota Rural Electric Cooperative Industry

In twenty pages this paper discusses the leadership change and deregulation industry efforts in a literature overview of change wi...

Problems in the Meat-Packing Industry

problems in the industry. Yet, while it is arguable as to the degree of safety problems inherent in the industry, it is safe to sa...

Big Business Versus Monopoly

brands. This is called a combination company that is organized in a horizontal fashion because competing companies are governed by...

The View from the Bottom

that level, however, as job losses continue. Ten percent is a more reasonable estimate at present. The Consumer Price Inde...

Challenges of the Retail Market in Chile

and the way in which retail businesses in Chile may be seen as different from many other markets. Latin America in general ...

An Analysis of the Container Shipping Market

A problem with the container shipping industry is that despite an increased demand overt the last few years the capacity in the in...

Implications of Shell's Supply Chain Shift

supply Shells competitors as well, with items specific to the oil industry. Other suppliers are those offering more general items...

Long term Influences on the Airline Industry and the Position of Easyjet and Germanwings

the airline industry in the future, otherwise long term planning will have the potential to ignore factors that could impact heavi...

Comparison of Management and Operations in Liner and Tramp Shipping

seen in terms of the size as well as the differences in the fleet that are operated, but the fleet differences more linked to the ...

Wages for Women in Different Industries; an Hypothesis Test

lower level such as 90%. We will assume a 95% significance level. C State the critical, that is the cut off values, these may be ...

Telecommunications Industry

mangers. Verizon states that to increase revenue, they are "devoting our resources to higher growth markets such as the wireless v...

Condition of the Automotive Industry in Three Asian Countries

see that there has been a significant growth, that the economic conditions of also need to define which started in 2008 but has go...

The Role of Leadership and Management within the Health Industry

and responsibilities is expanding in line with the development of new business models. The role of management in medical and hea...

International Influences for SME a Niche Market Businesses

and the dev a elopment of the new facility is likely to have some teething problems as well as the learning curve. In addition to ...

The Performance of the Economy in Brazil during the 2008/9 Global Recession and Impact on the Retail Industry

improvement, and as such it is likely to be an increasing market, and it appears that there is a recovery underway in 2010, the IM...

Music Industry Since 2003

constantly (Koster, 2007). Apples iTunes is the most successful site insofar as they have the largest catalogue and sell the most ...

Financial Comparison of Coca-Cola and PepsiCo

(b) 10,406 11,374 18,038 20,351 Gross profit (c) (a-b) 18,451 20,570 21,436 22,900 Gross profit margin (%) (c/a x 100) 63.94% 64.3...